Sem Expert

6 days ago

Chennai, India CoinFantasy Full time

**What we're looking for**

CoinFantasy is looking for an SEM Expert to manage all pay-per-click (PPC) marketing activities. SEM experts should be experienced in Google Ads, Google Analytics & FB ADS and other search and display marketing engines such as GDN, DV360, Programmatic, Native ads etc. SEM Expert will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.

**Responsibilities**
- Develop optimization strategies that increase the company's search engine results rankings.
- Research SEM keywords to use throughout the company's brands
- Set measurable goals that demonstrate improvement in marketing efforts
- Monitor daily performance metrics to understand SEM strategy performance
- Efficiently communicate with other marketing professionals to align goals
- Collaborate with others within the marketing department to manage SEM strategy
- Write compelling and high-quality website content, including blog posts and page descriptions.
- Update content and website links for maximum optimization and search engine rankings.
- Manage Bidding strategy, QA score, placements, topics etc.

**What we expect**
- 1-2 years of proven experience in SEM domain
- Experience in the crypto space will be an added advantage.
- Manage all aspects of FB & Google Ad campaigns
- Create and optimise ad campaigns and paid search landing pages
- Analyse and optimise ad campaigns to increase return on investment (ROI)
- Use Google Ads to drive a variety of online marketing campaigns
- Analyse and optimise pay-per-click (PPC) campaigns to increase ROI
- Manage and optimise display campaigns across multiple devices
- Develop PPC strategies to increase online visibility
- Collaborate with a team of marketers, Ads specialists, and engineers

**About Us**

CoinFantasy is a global P2E platform that brings users to crypto trading through fun & engaging gameplay. There are multiple categories of games through which gamifies the financial markets.

It features a sandbox environment in which users are exposed to the end-to-end investment journey without risking financial losses.

**Benefits**
- Competitive Salary
- A fulfilling, challenging and flexible work experience
- Practically unlimited professional and career growth opportunities

**Salary**: ₹500,000.00 - ₹1,000,000.00 per year

Schedule:

- Day shift

Ability to commute/relocate:

- Chennai - 600041, Tamil Nadu: Reliably commute or planning to relocate before starting work (required)

**Speak with the employer**
+91 9000000000

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