PPC Executive

2 days ago

Delhi, India Innovative Digital Marketing Full time

Your goal as a PPC Specialist is to run Paid Search campaigns in Google AdWords and Bing Ads to drive qualified traffic to your landing page. You will be using Facebook and other social platforms also to run PPC campaigns.

Roles and Responsibilities:

- Plan, create, and manage PPC campaigns across a variety of channels

Keyword research and management to optimize bids (add PPC keywords and negative keywords)

Optimize bidding at keyword, placement, device, geographic, demographic, and other levels

Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)

Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates

Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators

Stay on top of search engine and PPC industry trends

Preferred Skills:

- Experience with Google Analytics, Google AdWords, and Facebook Business

Functional experience with all channels of Social Media

Must have skills to run Responsive Search Ads, Dynamic Search Ads, Display Ads, App Promotion Ads, Video Ads, Shopping Ads, Local Search Ads, Call-Only Ads.

Lead generation skills

work should be Result oriented

Strong attention to detail

Strong interpersonal skills, listening skills, and an articulate presenter

Excellent writing proficiency and content creation skills

Creative Thinking

Analytical skills

Research and problem-solving skills

Schedule:

- Day shift

Ability to commute/relocate:

- Delhi, Delhi: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- total work: 2 years (required)

**Speak with the employer**
+91 7701877432

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