Creative Copywriter

1 week ago

Hyderabad District Telangana, India The Smarketers Full time

**Creative Copywriter - B2B | IT & SaaS Clients**:

- Location: Hyderabad, India_

**About Us**

We are a leading B2B sales and digital marketing agency that partners with IT and SaaS companies to drive pipeline growth and brand visibility through high-impact marketing solutions. We craft revenue-driven strategies built on data, creativity, and technology. We’re seeking a passionate **Creative Copywriter** who can bring tech stories to life, build compelling narratives, and simplify complex ideas with clarity and impact.

If you love writing for niche industries, translating product features into real business benefits, and enjoy the thrill of working on cutting-edge SaaS campaigns, this is your tribe.

**About You**

**Key Responsibilities**

**Content Creation & Copywriting**
- Create thought leadership pieces, case studies, and customer stories tailored to technical and business audiences.
- Collaborate with SEO, performance, and design teams to align content with broader campaign goals.

**Messaging Strategy**
- Craft and maintain tone, voice, and messaging frameworks for B2B clients across various verticals (SaaS, Cloud, Cybersecurity, AI, etc.).
- Translate product features into customer benefits that resonate with C-level, VP, and technical buyers.
- Build and execute messaging for multiple buyer personas across the customer journey.

**SEO & Performance-Driven Copy**
- Optimize copy for SEO using tools like SEMrush, Ahrefs, and SurferSEO.
- Write high-CTR ad copy and content aligned with campaign KPIs and performance insights.
- Collaborate with performance marketing teams to create A/B test copy variations.

**Cross-Functional Collaboration**
- Work with account managers, designers, developers, and strategists to bring content ideas to life.
- Participate in creative brainstorming sessions, pitch content ideas, and refine campaign messaging.
- Understand client goals and translate briefs into actionable, high-performing content.

**Research & Industry Understanding**
- Conduct research on B2B technology trends, competitive landscapes, and emerging tools.
- Stay updated on SaaS marketing best practices, content formats, and audience behavior.
- Interview SMEs and clients to extract insights for high-value content pieces.

**Requirements**:
**Experience**: 2-4 years of experience in B2B content or copywriting (agency experience preferred).
**Industry Knowledge**: Familiarity with SaaS, cloud, cybersecurity, AI, or enterprise tech preferred.
**Writing Skills**: Strong command of English grammar, tone, and storytelling. A portfolio demonstrating versatility is a must.
**Tools**: Proficiency with Google Workspace, Grammarly, SEO tools (SEMrush/Ahrefs), CMS (WordPress), and project tools (Asana/Trello).
**Creative Thinking**: Ability to think beyond the brief, suggest new formats, and challenge the status quo.
**Detail-Oriented**: Exceptional editing and proofreading skills.
**Collaboration**: Comfortable working in a fast-paced, collaborative environment with multiple stakeholders.

**Why Join Us?**
- Work with top-tier B2B and SaaS clients across global markets.
- Get creative freedom and ownership of impactful content projects.
- Create a measurable impact through high-converting copy.
- Develop your expertise in content strategy, SEO, and conversion optimization.
- Be part of a fast-growing, innovation-driven team with a passion for great marketing.

Pay: From ₹35,000.00 per month

**Benefits**:

- Flexible schedule
- Paid sick time
- Paid time off

Work Location: In person

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