Creative Copywriter
16 hours ago
**Key Responsibilities**
- Ideate and conceptualize unique campaign ideas, themes, and storytelling frameworks for agriculture-focused B2B clients.
- Develop creative copy for BTL activations including stall branding, brochures, flyers, hoardings, product demo scripts, rural events, and exhibitions.
- Write compelling taglines, slogans, scripts, and content for both rural and urban audiences.
- Collaborate closely with the design, strategy, and client servicing teams to shape cohesive campaigns.
- Interpret client briefs with an insightful and strategic lens, proposing out-of-the-box ideas aligned with brand tone.
- Create engaging, audience-centric copy for ATL, BTL, and digital platforms.
- Maintain consistency in brand voice and messaging across campaigns.
- Work on storytelling for case studies, success stories, and concept notes.
**Skills & Requirements**
- Bachelor's/Master’s degree in Mass Communication, Advertising, Literature, or related fields.
- 2+ years of copywriting experience in an ad agency or BTL creative environment.
- Proven experience in agriculture or rural communication projects is a major plus.
- Strong portfolio showcasing creative campaigns, especially for B2B or rural brands.
- Command over Hindi and English (knowing local dialects is a bonus).
- Strong research skills and the ability to simplify technical/agri content into human stories.
Pay: ₹20,000.00 - ₹40,000.00 per month
Work Location: In person
Application Deadline: 27/06/2025
Expected Start Date: 17/07/2025
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