Facebook Media Buyer

Fulltime Bangalore, Hybrid

**Responsibilities**:

- Lead creative generation & iteration to improve account performance
- Analyze ad performance through a funnel
- Debug failing ad sets
- Understand how to structure Campaigns, Ad Sets, and Ads for reliable performance
- Structure an account for both scaling good ads and testing new creatives

**Skills Needed**:
Organized - can organize 100s of creative tests, campaigns, naming conventions and document all learnings

Meticulous - pays attention to every detail of the ad setup to make sure each and every aspect is correct (including complex naming conventions, test across multiple countries)

Analytical - is great with excel or google sheets, can run complex pivot tables analyzing ad results to find nuances in the results and launch iterative tests based on the learnings

Creative - can lead efforts to make great images and videos for ads, understands the basics of copywriting and has an eye for design. Ideally you’ve studied many examples

Insightful - understands psychology and can leverage this to make ads that resonate deeply with our audience

**Educational Qualification**:

- A Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is required.
- A Master’s degree (MBA or equivalent) in Marketing, Digital Advertising, or Media Planning is a plus.
- Certifications in Facebook Ads, Google Ads, or other digital marketing platforms will be an added advantage.

**Values**:

- Empathy: Listens to user stories, connects with them and understands their needs.
- Honesty/Integrity: Does not cut corners. Earns trust and maintains confidence. Does what is right not just what is expedient? Speaks plainly and truthfully.
- Persistence: Demonstrates tenacity and willingness to go the distance to get something done.
- Attention to detail: Does not let important details slip through the cracks, is well organized.
- Growth mindset: Learns quickly and is not afraid to fail. Demonstrates ability to quickly and proficiently understand and absorb new information.
- Follow through on commitments: Lives up to verbal and written agreements, regardless of personal cost.
- Enthusiasm: Exhibit passion, excitement and positive energy about work.
- Teamwork: Reaches out to peers and cooperates with supervisors to establish an overall collaborative working relationship.
- Yoga & Spiritual ideas: Ability to talk about yoga and spiritual matter with students.
- Great communication skills: Good understanding of self and motivations of the audience to communicate effectively with different stakeholders - engineering, design, executive team, students and teachers.

**Our Culture at MyYogaTeacher**:

- Empathy & Respect: We nurture a people-first environment where everyone is heard, valued, and supported. Mutual respect and empathy drive our communication and decisions.
- Ownership & Accountability: We empower individuals to take initiative, make decisions, and own their work. You’ll thrive here if you're self-driven and believe in delivering impact with integrity.
- Continuous Learning: We foster a growth mindset and encourage constant learning, upskilling, and open knowledge sharing. Mistakes are seen as stepping stones, not setbacks.
- Collaboration & Transparency: We believe in working together, not in silos. Our flat hierarchy ensures transparency, open conversations, and fast decision-making.
- Well-being & Balance: As a wellness-centered brand, we walk the talk — promoting a healthy work-life balance, flexible work policies, and wellness benefits to support our team's physical and mental health.

**About us**:
At MyYogaTeacher, we believe that our success will be defined not only by what we do — but also by how and why we do it. So, here is the MyYogaTeacher “why” and our “how”:
**Our mission**

Improve physical and mental well being of the entire planet.

**Our commitments to each other**
- Genuine care for our customers: Be nice and gentle with the customer. Listen to them before responding. Work on making every interaction a positive one for our customers. E.g. if a customer is not happy with a session and wants a refund - we should accept that they are not happy and give them a refund. E.g. The customer did not like a particular session, even though we think it was great - we should accept customers judgement and try and understand what we can do better to meet customer's expectations and not waste time trying to change the customer's judgement.
- Have fun: We have fun while working. We celebrate our co-workers and celebrate every large and small victory with each other.
- Respect for the each other: We respect each other as individuals. This means:

- Professionalism: We respect and treat each other as professionals. We help everybody grow, train and develop in order to achieve their full potential.
- Autonomy: Respect everybody's opinions and their ability to make decisions.
- Individual worth: Everybody has inherent worth. We do not label