Executive - Paid Media

3 days ago

Pune, India Amura Marketing Technologies Full time

**Designation: Executive - Paid Media**

**Experience: 1 - 2 years**

**Job Location: Pune (On-Site)**

**About Amura**

Amura Marketing is a next-generation Martech company, that delivers end-to-end marketing and sales solutions to leading brands in India.

The company's ethos is built upon the philosophy of 'Marketing Engineered', an approach that delivers marketing & sales solutions through innovative ideas in design, engineering and technology.

**Role in the Organization**:
Amura is looking for a Digital Marketing specialist with at least 1+ years of hands-on expertise in Search Engine Marketing (Google Adwords, Facebook Ads, Bing Ads, etc.).

Amura is a pioneer in digital-only project launches and runs several simultaneous big budget campaigns for its clients.

**Responsibilities**:

- Design, Execute, and Maintain ROI-Focused Pay Per Click & Paid Social campaigns.
- Continually optimize PPC and paid Social campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimization, etc.
- Optimize existing PPC campaigns for new clients.
- Compile monthly PPC and paid Social Reports for our clients with personal comments and analysis of campaign performance.
- Conduct in-depth competitive analysis within our clients’ locations and industries.
- Daily, weekly and monthly reporting for all clients

**Skills Required**:

- Paid Media Analyst with relevant experience of at least 1 year
- Knowledge of search engine marketing and keyword research
- Ability to understand the target audience and plan campaigns accordingly
- Exposure to client communication
- Google AdWords Certified
- Google Analytics Certified

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