Social Media Executive

15 hours ago

Perungudi Chennai Tamil Nadu, India Cognex technology pvt ltd Full time

Social Media Executive manages an organization's social media presence, creating engaging content, monitoring user engagement, and analyzing performance to drive brand awareness and engagement. They also develop and execute social media strategies, and may manage paid social media campaigns. Here's a more detailed breakdown of the role:Key Responsibilities:

- **Content Creation**:Develop and produce various social media content formats (text, images, videos) that align with the company's brand voice and target audience.
- **Platform Management**:Manage and maintain the organization's social media accounts on platforms like Facebook, Instagram, Twitter, and LinkedIn.
- **Community Engagement**:Respond to comments, messages, and inquiries from users, fostering a positive and interactive community.
- **Strategy Development**:Plan and execute social media strategies that align with overall marketing goals, including content calendars and campaign planning.
- **Performance Analysis**:Monitor social media performance using analytics tools, identifying trends and areas for improvement.
- **Paid Advertising**:Manage social media advertising campaigns, including budget allocation and ad optimization.
- **Reporting**:Prepare regular reports on social media performance, highlighting key metrics and insights.
- **Staying Updated**:Keep abreast of the latest social media trends, best practices, and platform updates.
- **Collaborating**:Work with other departments, such as marketing, sales, and content, to ensure cohesive messaging and campaigns.

**Job Types**: Full-time, Permanent

Pay: ₹8,535.22 - ₹34,676.38 per month

**Benefits**:

- Food provided
- Leave encashment
- Work from home

Schedule:

- Day shift

Work Location: In person

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