Social Media Marketing

2 weeks ago

Surat Gujarat, India SWEC Education and Immigration Services LLP Full time

1. Lead Generation:

- Identify and research target audience on social media platforms (Facebook, Instagram) based on demographics, interests, and pain points relevant to overseas education and immigration services.
- Create and execute social media marketing campaigns to attract potential leads, including posts, ads, and targeted outreach.
- Continuously monitor and optimize campaigns to improve lead quality and quantity.
- Generate leads through offline channels in addition to online efforts.
- Establish partnerships and tie-ups with colleges, schools, and other relevant institutions.
- Organize and participate in offline activities and events to generate leads.
- Track and analyze campaign performance metrics (impressions, clicks, conversions, cost per lead, etc.) to identify successful strategies and areas for improvement.

2. Team Leadership and Management:

- Lead and manage the team of tele counselors.
- Distribute leads to tele callers based on their individual strengths and capabilities.
- Take regular updates from tele callers on lead progress and conversion rates.
- Ensure tele callers meet their individual and team targets.
- Monitor and manage online leads, ensuring timely follow-up and conversion.
- Provide guidance and support to tele callers to improve their performance.

3. Content Creation and Curation:

- Develop engaging and informative content (e.g., blog posts, videos, infographics) to educate and nurture potential leads.
- Curate relevant third-party content to provide value to the target audience and build brand credibility.
- Ensure all content aligns with the company's branding and messaging guidelines.
- Analyze trends and create relevant content to address current market demands and interests.
- Participate in relevant online discussions and communities to build relationships and identify new lead generation opportunities.

4. Reporting and Analytics:

- Track and report on key performance metrics, such as lead volume, conversion rates, and customer acquisition costs for both online and offline channels.
- Analyze data to identify trends, insights, and opportunities for improvement.
- Provide regular updates to the management team on the success of lead generation efforts and tele caller performance.
- Monitor and report on the effectiveness of offline activities and partnerships.

**Job Types**: Full-time, Permanent

Pay: ₹30,000.00 - ₹38,000.00 per month

Schedule:

- Day shift

Supplemental Pay:

- Commission pay
- Performance bonus
- Yearly bonus

Ability to commute/relocate:

- Surat, Gujarat: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (required)

**Experience**:

- Social media marketing: 2 years (required)
- total work: 2 years (required)

**Language**:

- English (required)

Work Location: In person

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