Marketing Executive

Marketing Executive - ABLS Concepts
Job Summary:
ABLS Concepts seeks a passionate and results-oriented Marketing Executive to develop and execute comprehensive marketing strategies that drive brand awareness, generate leads, and promote our innovative technology solutions across various channels. This role will be responsible for crafting compelling marketing campaigns, managing social media presence, and collaborating with cross-functional teams to achieve business objectives.
Key Responsibilities:

- Strategic Marketing Planning:

- Develop and implement comprehensive marketing plans aligned with company goals, including target audience segmentation, market positioning, and competitive analysis.
- Establish key performance indicators (KPIs) to measure campaign success and track progress.
- Stay abreast of industry trends and adapt marketing strategies accordingly.
- Content Creation and Marketing Campaigns:

- Collaborate with design teams to produce high-quality marketing materials.
- Digital Marketing Expertise:

- Manage and optimize ABLS Concepts' digital presence across social media platforms (LinkedIn, Twitter, Facebook, etc.) to increase engagement and brand visibility.
- Oversee search engine optimization (SEO) strategies to improve organic search ranking.
- Utilize paid advertising platforms (Google Ads, LinkedIn Ads) to target specific demographics.
- Lead Generation and Sales Support:

- Develop lead generation campaigns to nurture prospective clients through the sales funnel.
- Collaborate with the sales team to provide marketing support for sales presentations, proposals, and customer outreach.
- Track and analyze lead quality to optimize marketing efforts.
- Market Research and Analysis:

- Conduct market research to understand customer needs, competitor landscape, and industry trends.
- Analyze marketing campaign data to identify performance metrics and make data-driven adjustments.
- Prepare comprehensive marketing reports to share insights with leadership.

Qualifications and Skills:

- Bachelor's degree in Marketing, Business Administration, or a related field.
- 3+ years of experience in a marketing role with a proven track record of successful campaign execution.
- Strong understanding of digital marketing principles and best practices (SEO, PPC, social media marketing).
- Excellent written and verbal communication skills to craft compelling marketing messaging.
- Proficiency in marketing automation tools (e.g., HubSpot, MailChimp) and analytics platforms.
- Ability to work independently and as part of a cross-functional team.
- Passion for technology and the ability to communicate complex technical concepts to a diverse audience.

About ABLS Concepts:
ABLS Concepts is a leading technology company specializing in innovative software solutions designed to streamline business operations and enhance customer experiences. We are committed to providing cutting-edge technology and exceptional customer service, making us a trusted partner for businesses across various industries.
To Apply:
Pay: ₹15,000.00 - ₹20,000.00 per month

**Benefits**:

- Food provided
- Internet reimbursement
- Leave encashment
- Paid sick time
- Work from home

Schedule:

- Day shift
- Morning shift

Supplemental Pay:

- Commission pay
- Overtime pay
- Performance bonus
- Shift allowance
- Yearly bonus

**Education**:

- Bachelor's (required)

**Experience**:

- Lead generation: 1 year (required)
- total work: 1 year (required)
- Marketing: 1 year (required)

**Experience**:

- Lead generation: 1 year (required)
- total work: 1 year (required)
- Marketing: 1 year (required)

**Experience**:

- Lead generation: 1 year (required)
- total work: 1 year (required)
- Marketing: 1 year (required)

**Language**:

- English (required)

Work Location: In person