Copywriter

1 week ago


Gurugram Haryana, India CareerPage Full time

Hiring for a client of ours.

**Skills and Qualifications**:

- **Experience**: 5-7 years of professional copywriting experience, ideally within a retail or ecommerce setting.
- **Education**: A bachelor’s degree in English, Journalism, Communications, Marketing, or a related field.
- **Writing Expertise**: Exceptional writing skills with the ability to adapt tone, style, and voice for various mediums and audiences.
- **SEO Savvy**: Strong understanding of SEO principles and best practices for web content, including keyword research and on-page optimization.
- **Creativity & Innovation**:A creative thinker with a flair for writing persuasive and original content that aligns with brand objectives.
- **Attention to Detail**: Highly organized and detail-oriented, ensuring error-free copy and adherence to brand standards.
- **Collaboration**: Ability to work effectively with cross-functional teams, including marketing, design, and product development, to deliver high-quality content.
- **Project Management**: Strong multitasking and time-management skills, with the ability to meet deadlines in a fast-paced environment.

**Preferred Qualifications**:

- Prior experience in a retail or consumer goods brand is highly preferred.
- Familiarity with content management systems (CMS) and marketing automation tools.
- Understanding of digital analytics tools and how they inform content performance.

Key Responsibilities:

- **Brand Messaging**: Ensure all content reflects and reinforces our voice, tone, and values. Consistently deliver brand-aligned messaging across all platforms.
- **Campaign Support**: Collaborate with marketing, design, and product teams to create copy that aligns with overall campaign goals and target audiences. Help shape creative strategies and produce impactful content for product launches, promotions, and events.
- **SEO & Digital Copywriting**: Write SEO-optimized copy to enhance visibility on search engines and improve organic traffic. Stay current with SEO trends to ensure content is discoverable and impactful.
- **Market Insight**: Monitor industry trends, retail market shifts, and competitor strategies. Use this knowledge to craft fresh and relevant content that resonates with our target demographic.
- **Content Editing & Proofreading**: Edit and proofread content for grammar, consistency, and style. Ensure all copy is clear, concise, and error-free before publication.
- **Collaboration & Feedback**: Work closely with other departments to understand product features and customer needs. Use this insight to create content that speaks to the benefits of our products and services.

Pay: Up to ₹900,000.00 per year

**Experience**:

- Copywriting for retail or ecommerce industry: 5 years (required)

Work Location: In person


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