Copywriter

**Location**: Gurgaon

**Experience**:1-3 years

**Qualifications**: Bachelor’s degree in Marketing or related discipline.

**Required**: Experience in the e-commerce direct to customer retail sector into Apparel industry

**Website Link**:Harfun.in**

**About the brand**:
HARFUN is India’s pioneering Direct-to-Consumer (D2C) brand revolutionizing the apparel industry with its ground-breaking category: WorkWear 2.0. Our mission is to not just provide clothing but to instil a lifestyle that promotes work-life balance and unleashes individuals' full potential. Our products are backed by science and designed with innovation, offering a futuristic experience in both fabric and design, unmatched by any other brand. 

**Why HARFUN**:
With a record of over 25,000 new customers acquired in the last 6 months and a projected growth to acquire over 2 lac new customers in the next year, HARFUN is at the forefront of the fashion industry. HARFUN has been acknowledged as an innovative WorkWear2.0 brand by key e-commerce players in India. Now, we are expanding our team to include passionate, innovative, and agile individuals who are ready to move mountains, virtually

As a Copywriter at Harfun, you will be entrusted with the responsibility of crafting sophisticated and technically precise copy that not only captivates our audience but also drives decisive action. In this dynamic role, you will operate within a collaborative ecosystem, navigating tight deadlines with finesse, and consistently elevating the standard of our brand communication.

**Responsibilities**:
Develop meticulously crafted copy infused with Harfun's distinctive brand essence, reflecting the brand's pioneering spirit in the realm of WorkWear2.0.

Discern and decipher intricate copywriting briefs, aligning them seamlessly with Harfun's overarching vision and strategic objectives.

Generate original, compelling narratives imbued with scientific rigor, underscoring Harfun's commitment to innovation and holistic well-being.

Innovate and conceptualize copy strategies that not only captivate but also strategically position Harfun as a trailblazer in the industry.

Collaborate synergistically with design counterparts to ensure seamless integration of copy and creative concepts, amplifying Harfun's brand narrative.

Conduct exhaustive research, ideation, and conceptualization, channeling insights into impactful copy that resonates with our target audience.

Stay abreast of emerging industry trends and best practices in copywriting and advertising, integrating nuanced strategies to bolster Harfun's market presence.

Uphold meticulous standards of consistency, precision, and sophistication across all communication touchpoints, reinforcing Harfun's brand identity and ethos.

**Requirements**:
Bachelor’s degree in Marketing, Communications, English, or a related discipline.

Demonstrable expertise as a copywriter, preferably within the fashion or lifestyle domain.

Proficiency in crafting diverse ad copy, taglines, and product narratives, tailored to showcase Harfun's pioneering WorkWear 2.0.

A nuanced understanding of advertising methodologies and strategic frameworks, with a keen focus on accentuating Harfun's unique value proposition.

Ability to thrive in a high-pressure, collaborative environment, delivering exceptional results amidst tight deadlines.

Exceptional communication acumen and interpersonal finesse, coupled with a penchant for narrative elegance and technical precision.

Impeccable attention to detail and an unwavering commitment to excellence in all facets of copywriting.

Adaptable writing style, adept at tailoring messaging to diverse audiences, industries, and brand guidelines.

**Join our Brand**:
Pay: ₹35,000.00 - ₹55,000.00 per month

**Benefits**:

- Flexible schedule
- Health insurance
- Paid sick time
- Provident Fund

Schedule:

- Day shift
- Monday to Friday

**Experience**:

- Direct to customer: 1 year (required)
- ADtype: 1 year (required)
- Tagline Building: 1 year (required)

**Location**:

- Gurgaon, Haryana (required)

Work Location: In person