Digital Marketing

6 days ago

Nanganallur Chennai Tamil Nadu, India SwappCycle Full time

About the internship

Selected intern's day-to-day responsibilities include:
1. Collect, analyze, and interpret data from various digital marketing channels
2. Identify key performance indicators (KPIs) and track campaign effectiveness
3. Generate regular reports with insights and recommendations
4. Collaborate with the marketing team to optimize digital marketing campaigns
5. Conduct A/B testing and make data-driven recommendations
6. Conduct keyword research and implement SEO strategies
7. Optimize on-page and off-page elements for improved organic visibility
8. Collaborate with content creators to integrate SEO best practices
9. Monitor social media platforms and analyze metrics
10. Develop and execute social media advertising campaigns
11. Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads)
12. Conduct keyword research and create compelling ad copies
13. Analyze campaign data to improve ROI and drive conversions
14. Identify opportunities to improve user experience and conversion rates
15. Analyze conversion funnels and identify bottlenecks
16. Conduct usability testing and optimize user journeys
17. Monitor and analyze competitors' digital marketing activities
18. Identify opportunities for differentiation and market positioning
19. Analyze key performance indicators (KPIs) specific to the SwappCycle mobile app
20. Monitor app usage metrics, retention rates, conversion funnels, and user engagement
21. Conduct research on target audience preferences and behaviors

Skill(s) required
- Content Marketing
- Data Analytics
- Digital Marketing
- Facebook Marketing
- Google AdWords
- Instagram Marketing
- Pinterest Marketing
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Social Media Marketing

Earn certifications in these skills
- Learn Social Media Marketing
- Learn Search Engine Marketing
- Learn Data Analytics
- Learn Google AdWords
- Learn SEO
- Learn Facebook Marketing

Who can apply

1. are available for full time (in-office) internship

2. can start the internship between 4th Aug'23 and 8th Sep'23

3. are available for duration of 4 months

4. have relevant skills and interests
- Women wanting to start/restart their career can also apply.

Perks

CertificateLetter of recommendationFlexible work hoursInformal dress codeFree snacks & beveragesJob offer

Additional Information

**Salary**: ₹300,000.00 - ₹360,000.00 per year

**Benefits**:

- Food provided

Schedule:

- Fixed shift

**Education**:

- Bachelor's (preferred)

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