Marketing Executive

**Job description**

**We are looking for a dynamic and results-driven Marketing Executive to join our team in the Banking industry OR Finance Industry OR Transformer Components industry or Manufacturing industry.**

**Key Responsibilities**:

- **Market Research & Strategy Development**:

- Conduct in-depth research to understand industry trends, customer needs, competitor strategies, and technological advancements in the transformer or CRGO steel market.
- Develop and implement strategic marketing plans to enhance market presence and drive sales growth.
- Identify target markets for CRGO steel and transformers, focusing on B2B clients, utility companies, and OEMs (Original Equipment Manufacturers).
- **Product Marketing & Promotion**:

- Work closely with the product development and engineering teams to create compelling marketing materials for transformers and CRGO steel products.
- Prepare product catalogs, brochures, presentations, and case studies to support sales activities.
- Plan and execute marketing campaigns (digital, print, and events) to promote products effectively to relevant industries such as electrical utilities, manufacturing, and industrial equipment sectors.
- **Brand Building & Communication**:

- Maintain brand consistency across all channels, ensuring alignment with company values and industry positioning.
- Oversee the creation and execution of engaging content, including social media posts, website updates, press releases, and blog articles.
- Coordinate internal and external communication strategies to enhance product visibility and customer engagement.
- **Sales Support & Lead Generation**:

- Collaborate with the sales team to support lead generation, qualification, and conversion efforts.
- Provide marketing materials and sales tools to enhance the effectiveness of sales efforts in targeting potential customers for transformers or CRGO products.
- Attend industry conferences, trade shows, and exhibitions to network with industry stakeholders and promote the company’s products.
- **Digital Marketing & Online Presence**:

- Analyze web traffic, campaign performance, and customer engagement metrics to optimize digital marketing efforts.
- **Customer Relationship Management (CRM)**:

- Use CRM tools to manage customer data, track leads, and monitor customer interactions to improve marketing strategies and customer retention.
- Engage with customers through surveys, feedback, and follow-up communication to understand their needs and improve product offerings.
- **Reporting & Performance Tracking**:

- Monitor, analyze, and report on the effectiveness of marketing campaigns, focusing on ROI, market penetration, and sales conversions.
- Provide regular reports to management on marketing activities, budget status, and key performance indicators (KPIs).

**Qualifications**:

- **Educational Requirements**: Bachelor’s degree in Marketing, Business Administration, or a related field. A Master's degree (MBA) is a plus.
- **Experience**: 3+ years of experience in marketing, ideally within the transformer manufacturing or steel industries. Experience in industrial B2B marketing is highly desirable.
- **Skills**:

- Strong understanding of the transformer or CRGO steel market and its key players.
- Excellent communication and negotiation skills.

**Personal Attributes**:

- Strong organizational and time-management abilities.
- Ability to work both independently and in a team environment.
- Results-driven with a customer-centric mindset.
- Flexible and adaptable in a fast-paced, dynamic work environment.
- Willingness to travel for industry events, customer meetings, and trade shows

Pay: ₹25,000.00 - ₹35,000.00 per month

Schedule:

- Day shift

Work Location: In person