
Field Marketing
4 days ago
**Job Overview**: We are looking for a dynamic and results-driven Field Marketing Manager to join our team in the education sector. In this role, you will be responsible for developing and executing field marketing strategies that promote our educational programs, increase brand awareness, and drive student enrollment. You will work closely with local schools, community organizations, and education-related events to build strong relationships and create meaningful marketing initiatives that resonate with target audiences.
**Key Responsibilities**:
- **Campaign Development & Execution**: Design and implement field marketing campaigns to attract prospective students, parents, and educational partners. This includes organizing campus tours, open houses, informational sessions, and other outreach activities.
- **Community Engagement**: Develop and maintain relationships with local schools, community centers, educational organizations, and key influencers to raise awareness of the institution’s offerings.
- **Event Management**: Plan, execute, and promote local marketing events such as school visits, community outreach events, career fairs, and information sessions.
- **Partnership Building**: Establish and nurture partnerships with educational institutions, organizations, and local businesses to increase brand visibility and engage potential students.
- **Market Research & Insights**: Conduct market research to understand the local education landscape, track competitor activities, and identify emerging trends and student preferences.
- **Lead Generation & Conversion**: Work closely with the admissions team to ensure the successful conversion of leads generated from field marketing activities.
- **Brand Advocacy**: Serve as a brand ambassador at local events, acting as the face of the institution to enhance its reputation and foster positive relationships within the community.
- **Reporting & Analytics**: Track and report on the success of marketing campaigns and events. Analyze data to optimize future field marketing strategies and campaigns.
- **Budget Management**: Manage field marketing budgets, ensuring cost-effective use of resources for events, outreach, and promotions.
**Qualifications**:
- Bachelor's degree in Marketing, Communications, or a related field (preferred).
- Proven experience (2+ years) in field marketing, preferably within the education industry or a similar sector.
- Strong understanding of the education market and the challenges and opportunities it presents.
- Excellent communication and interpersonal skills, with the ability to build relationships with a diverse range of stakeholders.
**Job Types**: Full-time, Permanent
Pay: ₹20,000.00 - ₹30,000.00 per month
Schedule:
- Day shift
**Education**:
- Bachelor's (required)
**Experience**:
- Field Marketing: 1 year (required)
**Language**:
- English (required)
- Tamil (required)
Work Location: In person
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