Associate- Influencer Marketing

1 week ago

Gurugram Haryana, India CashKaro Full time

**About CashKaro**

**CashKaro is India’s #1 cashback platform**, trusted by over **25 million users** We drive more sales for **Amazon, Flipkart, Myntra, and Ajio** than any other paid channel, including Google and Meta. Backed by **Ratan Tata** and a recent **$16 million funding from Affle**, we’re already clocking ₹300 crore in revenue — racing towards ₹500 crore.
- Our second venture, **EarnKaro**, is India’s leading influencer monetization platform, trusted by **500,000+ influencers**. We also recently launched **BankKaro**, a FinTech aggregator like Paisabazaar, scaling rapidly.
- Join our team and help us shape the future of online shopping, influencer marketing, and fintech in India

**Your Role - A Day in the Life**
- Scout and onboard influencers (YouTube & Instagram primarily).
- Take ownership of end-to-end execution of influencer marketing campaigns for **CashKaro** and **DealsAnytime**.
- Explain campaign briefs, negotiate budgets, and maintain influencer relationships.
- Ideate video content, create timelines, and ensure delivery as per plan.
- Work closely on **credit card acquisition** and **deal-based campaigns**.
- Post-campaign, evaluate content and performance using Excel and internal tools.
- Maintain campaign hygiene using structured trackers, pivot tables, and reporting metrics.

**Must-Have Skills**

**Skill**

**Description**

**Influencer Scouting & Negotiation**
- Ability to identify relevant influencers, pitch campaigns, and negotiate costs effectively.

**Communication & Relationship Management**
- Strong written and verbal communication; builds lasting relationships with influencers.

**Creative Ideation & Briefing**
- Able to brainstorm engaging campaign ideas and translate briefs clearly to creators.

**Execution & Timeliness**
- Highly organized with ability to plan timelines, track deliverables, and manage multiple campaigns.

**Data Analysis & Reporting**
- Comfortable using Excel (especially pivot tables) and internal tools to analyze post-campaign performance.

**Self-Motivation & Ownership**
- Takes full ownership of tasks, problem-solves independently, and drives outcomes.

**Upskilling & Growth Mindset**
- Constantly learning, open to feedback, and proactive about improving influencer marketing skills.

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