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PPC Executive

2 weeks ago

Kochi Kerala, India Ectesso Full time

Are you passionate about paid advertising and looking to take your PPC skills to the next level? Join our dynamic marketing team as a PPC Executive and help us drive traffic, increase conversions, and optimize ad campaigns across multiple platforms

Reports To: PPC Manager
Experience Required: 1-2 Years

Key Responsibilities:
Campaign Management:
Assist the PPC Manager in creating, managing, and optimizing campaigns across Google Ads, Bing Ads, Facebook, Instagram, and more.
Monitor campaigns to drive relevant traffic and boost conversions.
Manage keywords, audience targeting, and bid strategies for effective ad placement.

Ad Creation & Optimization:
Work on creating engaging ad copies, headlines, and landing pages.
Perform A/B testing to improve click-through rates (CTR) and conversion rates.
Collaborate with the design team to ensure creative assets align with campaign goals.

Data Analysis & Reporting:
Track and analyze PPC campaign performance to meet KPIs and ROI targets.
Provide regular performance reports to the PPC Manager with insights and recommendations.

Keyword Research & Strategy:
Conduct in-depth keyword research and develop strategies to maximize ad visibility.

Campaign Optimization:
Continuously optimize bids, targeting, and strategies to enhance campaign performance.
Work closely with the SEO team to align paid and organic search efforts.

Budget Management:
Assist in tracking and managing the PPC budget to ensure efficient spending across channels.

Competitor Analysis:
Keep an eye on competitor PPC strategies and identify opportunities for improvement.

Qualifications:
1-2 years of experience in PPC campaign management.
Strong knowledge of Google Ads, Bing Ads, and social media advertising platforms.
Analytical mindset with experience in A/B testing and campaign optimization.
Familiarity with keyword research tools and techniques.
Ability to manage budgets and track ROI.

Why Join Us?
- Be part of a growing team and have a direct impact on our marketing strategies.
- Opportunities for career growth and development.

**Job Types**: Full-time, Permanent

**Benefits**:

- Leave encashment
- Paid time off

Schedule:

- Day shift

Supplemental Pay:

- Overtime pay

**Experience**:

- PPC Campaign Management: 2 years (required)

Work Location: In person