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Social Media Strategist

2 weeks ago

Kolkata, India Nsuregrowth Full time

Create compelling content for social media platforms, including text posts, videos, and images.
- Create and manage performance matketing
- Google and facebook Ads
- Promote products, services, and content in alignment with the organizations brand and social media strategy.
- Interact with customers, addressing inquiries and providing support.
- Develop innovative social media strategies and campaigns.
- Manage budgets for promoting social media posts and pay-per-click (PPC) advertising.
- Track and analyze data to measure the performance of social media campaigns.
- Collaborate with colleagues across marketing departments to ensure consistent branding.
- Conduct meetings with clients and stakeholders, including social media influencers, to pitch potential marketing campaigns.
- Build and execute social media strategy through research, platform determination, benchmarking, messaging, and audience identification.
- Generate, edit, publish, and share daily content (text, images, videos, HTML) that drives engagement and encourages action.
- Set up and optimize company pages on social media platforms to increase visibility.
- Moderate user-generated content according to community guidelines.
- Create editorial calendars and syndication schedules.
- Continuously improve strategies by analyzing social data, gaining insights, and implementing best practices.
- Collaborate with other departments (customer relations, sales, etc.) to manage reputation and coordinate actions.
- Leverage social media to identify and acquire customers, contributing to the overall marketing strategy.
- Develop social media marketing plans for each product, directing promotional support.
- Maintain online customer relations through tailored programs.
- Conduct market research, analyze data, and consult with internal and external sources to create market development strategies.
- Maintain a research database with marketing information.
- Provide marketing information and support by addressing inquiries and requests.
- Achieve financial objectives by preparing and managing annual budgets, analyzing variances, and taking corrective actions.
- Coordinate and supervise the operational requirements of the social media marketing department.
- Recruit, select, train, and manage social media marketing staff.
- Foster the growth and development of marketing staff through information sharing, educational opportunities, and career advancement.

**Requirements**:** Skills**:

- Social media skills
- Creating and maintaining client relationships
- Facebook/Google Ads
- Managing Processes and teams
- Self-motivated yet customer-focused
- Proficient in marketing research and statistical analysis
- A knowledge of and an interest in the methods organisations use to promote themselves through social media is a necessity
- Strong communication and presentation skills
- Photo and video-editing experience
- Organisational skills
- Analytical ability
- An ability to multitask, to work on a number of projects at once
- Problem solving skills

**Education, Experience, and Licensing Requirements**:

- Bachelor’s or master’s degree in marketing or a related field
- Having courses and certifications is preferable
- Proven working experience in digital marketing, particularly within the industry
- Demonstrable experience leading and managing SEO/SEM, marketing database, and social media advertising campaigns
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
- Working knowledge of ad serving tools
- Experience in setting up and optimizing PPC campaigns on all major search engines
- Working knowledge of HTML, CSS, and JavaScript development and constraints is a plus

Skills: Social media skills Creating and maintaining client relationships Facebook/Google Ads Managing Processes and teams Self-motivated yet customer-focused Proficient in marketing research and statistical analysis A knowledge of and an interest in the methods organisations use to promote themselves through social media is a necessity Strong communication and presentation skills Photo and video-editing experience Organisational skills Analytical ability An ability to multitask, to work on a number of projects at once Problem solving skills Education, Experience, and Licensing Requirements: Bachelor’s or master’s degree in marketing or a related field Proven working experience in digital marketing, particularly within the industry Demonstrable experience leading and managing SEO/SEM, marketing database, and social media advertising campaigns Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.) Working knowledge of ad serving tools Experience in setting up and optimizing PPC campaigns on all major search engines Working knowledge of HTML, CSS, and JavaScript development and constraints is a plus