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Influencer Marketing

2 weeks ago

Noida Uttar Pradesh, India Sociapa Ventures Pvt Ltd Full time

**Job Title**: Influencer Marketing Specialist
**Location**: Noida, Uttar Pradesh
**Company**: Sociapa Ventures Pvt. Ltd.
**Employment Type**: Full-Time
**Experience Required**: 2-4 years **(FMCG EXP. is MUST)**

**About the Role**:
You’ll be responsible for managing influencer collaborations from start to finish, ensuring each campaign drives visibility, engagement, and brand impact.

**Key Responsibilities**:

- Identify, evaluate, and build strong relationships with **micro (1K-10K), mini (10K-100K), and celebrity (100K+) influencers** across multiple social media platforms.
- Develop and execute effective influencer marketing strategies on **Instagram, Facebook, YouTube, Snapchat, and other relevant channels**.
- Handle end-to-end campaign execution — from influencer scouting, outreach, and negotiations to briefing, content approvals, and deliverable tracking.
- Monitor campaign performance using key metrics like reach, engagement, clicks, conversions, and ROI.
- Collaborate with internal teams (creative, content, digital) to ensure messaging consistency across campaigns.
- Maintain and regularly update an influencer database across various categories and niches.
- Stay up-to-date with social media trends, emerging platforms, and influencer landscape shifts.
- Prepare detailed campaign reports and present actionable insights to internal and external stakeholders.

**Requirements**:

- Bachelor's degree in Marketing, Communications, PR, or a related field.
- **2-4 years of proven experience** in influencer marketing, preferably in a digital agency or brand environment.
- Must have successfully handled **micro (1K-10K), mini (10K-100K), and celebrity (100K+) influencers**.
- Strong negotiation and communication skills.
- Excellent understanding of influencer KPIs and campaign measurement.
- Highly organized with the ability to manage multiple campaigns and deadlines.

**Preferred Skills**:

- Prior experience working with **FMCG, fitness, lifestyle, or health supplement brands**.
- Basic knowledge of social media advertising and content trends.
- Strong network of influencer contacts across various niches.

**Why Join Sociapa?**

Work with a dynamic and creative team that collaborates to bring brand stories to life. At Sociapa, you'll gain exposure to leading consumer brands, flexible project environments, and growth-driven opportunities.

**To Apply**:
**Job Types**: Full-time, Permanent

Pay: ₹25,000.00 - ₹45,000.00 per month

Work Location: In person