Sem Executive

22 hours ago

Mumbai, India Lucien Solutions Full time

The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google as well as other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and have a solid understanding of SEO in order to maximize ROI, drive traffic, and customers. This is a completely remote job.

**Responsibilities**
- Optimizing landing pages for search engine optimization.
- Performing ongoing keyword research including discovery and expansion of keyword opportunities.
- Researching and implementing content recommendations for organic SEO success.
- Research and analyze competitor advertising links.
- Develop and implement link building strategy in collaboration with the team.
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for paid search engine marketing campaigns
- Perform ongoing paid keyword discovery, expansion and optimization
- Research and analyze competitor advertising links

**Requirements and skills**
- Proven experience of more than 3 years in SEO & SEM.
- Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
- Well-versed in performance marketing, conversion, and online customer acquisition.
- Up-to-date with the latest trends and best practices in search engine marketing.
- In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Strong analytical skills and experience generating SEM reports
- Familiarity with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Knowledge of ranking factors and search engine algorithms.

Pay: ₹25,000.00 - ₹40,000.00 per month

**Benefits**:

- Flexible schedule
- Paid sick time
- Work from home

Schedule:

- Day shift

**Experience**:

- PPC Campaign Managementnt: 2 years (preferred)

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