Marketing Executive

2 weeks ago

Hyderabad Telangana, India vivekananda hospital pvt ltd Full time

A Marketing Executive at Vivekananda Hospital will spearhead field sales initiatives to enhance patient acquisition and community engagement through targeted outreach. This role focuses on grassroots marketing strategies, including organizing health camps, door-to-door campaigns, and local partnerships. Below is the structured job description:
**Job Title**

**Marketing Executive (Field Sales & Outreach)Department**: Marketing**Location**: Hyderabad**Reports to**: Marketing Manager

**Key Responsibilities**

**Field Sales & Campaign Execution**
- Plan and execute **health camps**, **door-to-door campaigns**, and community outreach programs to promote hospital services.
- Conduct on-ground activities to educate communities about specialized treatments, diagnostic services, and health check-up packages.
- Identify and engage potential patients through direct interaction, referrals, and partnerships with local businesses, clinics, and healthcare providers.

**Event Management**
- Organize wellness seminars, free health screenings, and awareness drives to drive footfall.
- Represent the hospital at local events, trade fairs, and corporate tie-ups to build brand visibility.

**Lead Generation & Conversion**
- Achieve monthly/quarterly targets for lead generation through fieldwork.
- Collaborate with the patient relations team to ensure smooth conversion of leads into consultations.

**Market Research**
- Analyze competitor strategies and patient demographics to refine outreach efforts.
- Gather feedback from field interactions to improve service offerings.

**Reporting**
- Maintain detailed records of campaign outcomes, expenses, and lead conversion rates.
- Submit weekly progress reports to Reporting Manager.

**Qualifications**
- Bachelor’s degree in Marketing, Business Administration, or related field.
- 1-3 years of experience in **field marketing**, preferably in healthcare/hospital settings. **Freshers** can also apply
- Proficiency in regional languages (Telugu, Hindi) for effective community communication.

**Skills & Competencies**
- Strong interpersonal skills for door-to-door campaigns.
- Ability to manage multiple field projects simultaneously.
- Valid two-wheeler license for mobility during fieldwork.

**Additional Requirements**
- Willingness to travel extensively within the assigned region.
- Flexibility to work weekends or evenings during health camps/events.

**Job Types**: Full-time, Fresher

Pay: ₹10,000.00 - ₹20,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Commuter assistance
- Provident Fund

Schedule:

- Morning shift

Supplemental Pay:

- Performance bonus

Work Location: In person

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