SEO+ppc

2 days ago

Jaipur Rajasthan, India Marktine Technology Solutions Full time

**Job Information**:
Date Opened
- 09/25/2025

Job Type
- Full time

Industry
- IT Services

Salary
- 280000

Work Experience
- 1-3 years

City
- Jaipur

State/Province
- Rajasthan

Country
- India

Zip/Postal Code
- 302003
- Key Responsibilities
- Search Engine Optimization (SEO)
- Conduct comprehensive technical SEO audits (crawlability, indexation, Core Web
- Vitals, site speed) and work with developers to implement fixes.
- Perform in-depth keyword research to identify high-value opportunities for both onpage and content strategies.
- Optimize website structure, metadata, headers, internal linking, and landing pages
- for search visibility and conversions.
- Collaborate with content teams to create SEO-optimized blogs, case studies, and web
- pages aligned with keyword strategies.
- Build authority and backlinks through ethical outreach, partnerships, and PR.
- Manage local SEO including Google My Business, citations, and reviews.
- Monitor SEO KPIs: rankings, impressions, CTR, traffic quality, and organic conversions.
- Pay-Per-Click Advertising (PPC)
- Plan, execute, and manage paid campaigns across Google Ads, Bing, LinkedIn, and
- Meta Ads.
- Conduct keyword and audience research to build effective campaigns for lead
- generation.
- Write and test compelling ad copies; coordinate with designers for creatives
- (banners, video ads, carousels).
- Implement and optimize bidding strategies (Manual, Enhanced CPC, Target
- CPA/ROAS).
- Set up and manage remarketing campaigns and custom audience targeting.
- Monitor campaign performance: CTR, CPC, CPA, ROAS, and make data-driven
- adjustments.
- Ensure accurate tracking via Google Tag Manager, conversion pixels, and CRM
- integration.
- Provide weekly/monthly performance reports with insights and recommendations.
- Required Skills & Qualifications
- Proficiency in SEO tools: Google Analytics (GA4), Search Console, SEMrush/Ahrefs,
- Screaming Frog.
- Proficiency in PPC tools: Google Ads Manager, Microsoft Ads, LinkedIn Ads Manager,
- Meta Ads Manager.
- Strong understanding of UTM tracking, Google Tag Manager, and Data Studio/Looker
- dashboards.
- Ability to analyze performance data and translate insights into actionable
- recommendations.
- Excellent written and verbal communication skills for ad copy, reporting, and
- stakeholder alignment.

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