Meta Advertisement Expert

**Key Responsibilities**:
1. **Facebook Ad Campaign Management**:

- Develop, implement, and manage effective Facebook ad campaigns that align with the company’s goals and business objectives.
- Plan and execute strategic ad campaigns for product promotions, lead generation, and brand awareness, Conversion Ads.
- Set up and manage Facebook Ads Manager and Power Editor to create and optimize campaigns.
- Setup Meta pixel for Conversion Ads with accurate tracking.

**2. Audience Targeting & Research**:

- Conduct thorough audience research to identify key demographics and interests.
- Create custom and lookalike audiences to ensure campaigns reach the right customer segments.
- Test various audience groups through A/B testing to identify the best-performing sets.

**3. Optimization & Performance Monitoring**:

- Continuously monitor key performance indicators (KPIs) such as CTR, CPC, CPM, and conversion rates.
- Use data-driven insights to make real-time adjustments to improve campaign performance and maximize ROI.
- Analyse competitor campaigns to identify trends and optimization opportunities.

**4. Creative Collaboration**:

- Collaborate with the creative team to design compelling ad creatives, including engaging copy, graphics, and videos.
- Conduct A/B testing for ad copies, images, and audiences to identify top-performing assets.
- Ensure that all ads are visually appealing and consistent with brand identity.
- Video Quality Check for optimum performance of Ad.

**5. Reporting & Insights**:

- Prepare and present detailed performance reports to stakeholders, highlighting successes, areas for improvement, and actionable insights.
- Utilize analytics tools like Google Analytics and Facebook Insights to track and report on campaign performance.
- Stay updated with Facebook’s latest features, algorithm changes, and best practices to keep campaigns competitive and effective.

**6. Budget Planning & Strategy**:

- Plan campaign budgets, create offers, and execute strategies to optimize ad spend and performance.
- Scale ad campaigns to achieve higher revenue, improve lead generation, and enhance client satisfaction.
- Identify opportunities like Festivels, special Days for pramotion.

**7. Quality Assurance**:

- Have a keen eye for identifying mistakes and errors in campaigns and offer solutions.
- Maintain a learning attitude and willingness to experiment with new approaches and techniques.

**8. Collaboration & Coordination**:

- Work closely with guests for video scheduling, podcast coordination, and other social media initiatives.
- Provide insights to the team based on competitive research and analysis of digital marketing trends.
- Collaborate with different teams such as graphic designers, web developers, and content writers to align marketing efforts.

**Required Skills & Qualifications**:

- Strong understanding of Social Media Marketing.
- Should be able to setup and run Conversion Ads with meta pixel.
- Should be able to identify winning Ads, and able to scale the Ads.
- Experience of minimum 5 lakh+ Ad spends in last 6 Months in Ads.
- Graduation with a marketing background is preferred.
- Relevant courses in social media/digital marketing to support knowledge and expertise.
- Excellent verbal and written communication skills in English.

**Job Types**: Full-time, Permanent

Pay: From ₹50,000.00 per month

**Benefits**:

- Food provided
- Leave encashment
- Paid sick time
- Paid time off

Schedule:

- Day shift
- Fixed shift

Supplemental Pay:

- Yearly bonus

Ability to commute/relocate:

- Bhadaj, Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (preferred)

Application Question(s):

- Do you know How to run Conversion Ads?
- Total spends in last 6 months in meta ads? (own fund of clints' fund)

**Experience**:

- Facebook Advertising: 3 years (required)

**Location**:

- Bhadaj, Ahmedabad, Gujarat (required)

Work Location: In person