Marketing- SEO

7 days ago

Agra Uttar Pradesh, India Oswaalbooks Full time

Agra

Full time

MARKETING- SEO

MAIN PURPOSE OF THE JOB

To coordinate search engine efforts, including onsite as well as offsite optimisation and keyword expansion research

FUNCTION /DEPARTMENT

Marketing

DESIGNATION

Marketing
- SEO

Location

Agra

GRADE

REPORTS TO

Lead-Digital Marketing

REPORTEES

NA

JOB REQUIREMENTS

EDUCATION QUALIFICATION

ESSENTIAL

Any Graduate or Post Graduate having 1 to 5 year of experience. Prior experience in the education and school books category will be an added benefit.

KEY SET OF SKILLS / EXPERIENCE

We are looking for an analytical and perceptive professional who have growth mindset and able to collaborate with various cross functional teams.

KEY RESPONSIBILITIES OF THE JOB

SNO

AREAS

1.

In depth knowledge of standard and current SEO practices both On Page & Off Page.

2.

Knowledge of ranking factors and search engine algorithms.

3.

Analyse, improvise and deliver measurable SEO results. Growth on our current results is the key.

4.

Recommend changes to website architecture, content mapping, inter linking and other factors to improve SEO positions for target keywords and drive better user experience.

5.

Build interactions that build ranking, website profile, targeted traffic and drive conversions.

6.

In-depth knowledge of website & SEO analytics tools - Google Analytics, Search Console, SEMRush and more.

7.

Conduct keyword research for SEO as well as to guide content teams.

8.

Experience in content marketing and platforms like Quora & more.

9.

Understanding of performance marketing, UX/UI and online customer acquisition.

10.

Analytical mindset with numerical aptitude.

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