Executive - Marketing

1 week ago

Mumbai, India Tata CLiQ Full time

Tata CLiQ is the flagship digital commerce initiative of the Tata Group. It is a multi-category e-commerce platform, operating across categories such as Fashion, Footwear and Accessories, Beauty, and Luxury. It has a unique omnichannel marketplace model offering customers the convenience of quicker delivery (by shipping from store), easy pick-up and returns, across 1,200+ brands and 1,000 stores in 100+ Indian towns and cities.

At CLiQ:

- We obsess over customer delight.
- We are out there to find an alternate way of doing e-commerce.
- We carry an attitude to develop a culture of learning and continuous improvement, both for people and processes.
- We believe in Uncomfortable Transparency.
- We will always be respectful, empathetic, and caring about the well-being of our teams.
- we encourage experiments and creativity in Technology.
- We develop and use technology to enhance day-to-day life and have a positive impact on customers.
- We encourage experiments and creativity in Technology.

We are committed to strengthening diversity, equity, and inclusion at the workplace through an enabling environment, supportive work-life policies for employees, and a culture that welcomes differences and creates a sense of belonging. We strive to create a work environment where all employees can develop and grow to achieve their full potential. We are an equal opportunity employer and are committed to maintaining respect and dignity for all”

**Brand Marketing & Marketing operations**
- Work alongside with the brand marketing team on campaign development and other brand marketing initiatives including coordination and driving execution in liaison with cross functional teams and external agencies.
- Develop sharp briefs along with Brand Marketing team for creative, research, media agencies in line with campaign objectives.

**Customer forward initiatives**: Lead the coordination and execution for some customer forward initiatives and experience programs - This will involve coordination with multiple internal teams across category, product, analytics, logistics as well as external partners etc. to ensure asset and program rollout is on track.

**Analytical thinking**: Drive coordination with BI/ Analytics for better decision making. Ability to look at data and gather insights and share with teams for decision making.

**Digital Marketing Understanding**: The role involves working closely with digital marketing teams, agencies. Hence, understanding of latest trends in digital media as well as creative requirements for digital media are mandatory. Any certifications, understanding of digital marketing will be a bonus.

**Required Skill Sets**:

- 2 years of experience in brand marketing. In this role, you need to be creative and analytical with high bias for action, customer obsession, and accountability.

The role requires the incumbent to be fast & frugal and juggle multiple priorities simultaneously and hence, strong project management skills are mandatory.

Passionate about learning, detail orientation, ability to work fast and across multiple projects. Preferably MBA(Marketing) from 2019, 2020 batch.
- So QUiQ - PiQ - CliQ before the opportunity is missed.

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