Performance Marketing/digital Marketing
2 weeks ago
**Role will include**
- This role would be part of the marketing function, anchoring all paid digital marketing channels, and driving conversions on the website by deeply understanding and analysing user journey
- Understanding, analysing traffic from different channels of marketing and optimising it in conjunction with the overall business strategy
- Driving significant ROI improvement basis deep analytics, understanding user journey and capabilities of the channel
- Improving conversion on the website / app by analysing the entire conversion funnel. Initiatives can fall either in marketing domain or tech domain
- Creating / vetting dashboards on a day-to-day basis for driving improvement, checking on breakages that might have taken place and rectifying if any
**Desired Skills and Functional Experience**
- 4+ years of relevant work experience in digital marketing and analytics
- Expertise in key channels of digital marketing like Google, Facebook etc. to drive top of the funnel, SEM,
Remarketing, app downloads campaigns
- Experience in driving conversions on e-commerce website / app
- Proficiency with Google Adwords, Facebook Ads Manager, MS Excel, Google Analytics, SQL, Blueshift or other DM tools
- Omni - channel marketing experience is a plus
- Ability to thrive in a fast - paced environment, and to manage multiple, competing priorities simultaneously
**Salary**: ₹8,086.00 - ₹24,822.66 per month
Schedule:
- Day shift
Ability to commute/relocate:
- Jodhpur, Jodhpur - 342005, Rajasthan: Reliably commute or planning to relocate before starting work (required)
**Education**:
- Bachelor's (preferred)
**Experience**:
- Digital marketing: 5 years (required)
**Speak with the employer**
+91-XXXXXXXXXX
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