Digital Marketing Executive
6 days ago
Experience - 1.5 years (minimum)
Job Type
- Full Time
Industry - Real Estate
**Salary
- Upto 7 LPA**
Location - Gurgaon
Job Responsibilities:
- Create, run, and manage multiple paid campaigns only on the Search engine (Google/Bing search, Taboola, YouTube, Native Ads, Programmatic)
- Create, run and manage multiple paid campaigns on Social Media Platforms like Facebook, Instagram, LinkedIn, YouTube, Twitter, and mobile apps.
- Bid Management & Optimisation of multi-market PPC campaigns to agreed campaign/profitability targets.
- Identify and execute optimization recommendations to increase campaign ROI
- Build and run A/B creative test and spend scaling tests
- The complete understanding and implementation tracking through URL parameters responsibility of campaign, KPI & lead targets
- The complete responsibility for the campaign, KPI & lead target
**Requirements**:
- 2-3 Years of relevant experience
- Graduate in any stream
- Should be well versed in Media planning, buying (Auction based or Direct), and campaign execution on Search, Social, Mobile, Publishers, etc
- Expertise in Google AdWords and Ad campaigns on various platforms
- Solid keyword research skills
- Ability to write compelling, clear, concise search ad copies
- Should have handled multiple campaigns at a time
- Excellent communication, presentation, and negotiation skills
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