Digital Marketing Expert

1 day ago

Sama Vadodara Gujarat, India Unicrop Biochem Full time

**Job Summary**:
**Key Responsibilities**:Brand Awareness & Marketing Strategy**:

- Plan and implement 360° marketing campaigns that support brand positioning and business growth.
- Develop and execute strategies to increase brand visibility and engagement across platforms.
- Coordinate internal teams to maintain consistent branding across all media.

**Digital Marketing & Social Media**:

- Create, monitor, and analyze performance of social media content across platforms like Instagram, LinkedIn, Facebook, and YouTube.
- Identify digital trends and insights and optimize performance based on data-driven decisions.

**Content & Creative Execution**:

- Work closely with the design team to develop marketing creatives, brochures, and social media assets.
- Collaborate on ad copy, visuals, and messaging to ensure brand alignment.

**UI/UX Design Support**:

- Assist the web/tech team in website UI/UX improvement suggestions.
- Coordinate with UI/UX designers to improve landing page experiences for campaigns.

**Market & Competitor Research**:

- Conduct market analysis to identify trends, competitor strategies, and customer insights.
- Use findings to support new campaign development and content ideation.

**Team Collaboration & Communication**:

- Coordinate with sales, product, and management teams to align marketing strategies.
- Participate in marketing planning meetings, reviews, and reporting.
- Ensure all campaigns and activities support business and brand objectives.

**Key Skills Required**:

- Strong knowledge of digital marketing tools and analytics platforms
- Hands-on experience in social media management & ad platforms
- Good understanding of SEO, content marketing, and branding
- Basic understanding of UI/UX principles and user-centric design
- Excellent communication, coordination, and multitasking skills
- Creative thinking and strong attention to detail

**Preferred Qualifications**:

- Bachelor's degree in Marketing, Mass Communication, or a related field
- Minimum 2 years of experience in marketing/digital marketing
- Experience working in cross-functional teams or B2B/B2C sectors is a plus

**Job Types**: Full-time, Permanent

Pay: ₹18,000.00 - ₹26,000.00 per month

**Benefits**:

- Flexible schedule
- Leave encashment

Supplemental Pay:

- Performance bonus
- Yearly bonus

Work Location: In person

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