Content Marketer

5 days ago

Salt Lake Kolkata West Bengal, India Primacy infotech Private Limited Full time

**Job Title**: Content Marketer
**Location**: Primacy Infotech Private Limited 601, 6th floor, Webel Tower I BN 4, BN Block, Sector V 700091 - Kolkata West Bengal (IN) India VAT: 19AAICP1885D1Z7
**Company**: Primacy Infotech Pvt. Ltd.
**Experience Required**: 2-4 years
**Industry**: IT Services, ERP Solutions (Odoo), Web & Mobile App Development

**About Us**:
**Role Overview**:
We are seeking a passionate and dynamic **Content Marketer** who is skilled in content writing, content creation, and Instagram short video production. You will be a key player in building our brand presence across digital platforms and driving inbound leads for our Odoo ERP and other IT services.

**Key Responsibilities**:

- **Content Strategy & Creation**:

- Develop and execute a content calendar aligned with marketing campaigns and business goals.
- Create engaging social media posts, especially for LinkedIn, Instagram, and Facebook.
- **Video Content**:

- Ideate, script, and produce short-form video content (like Instagram Reels, LinkedIn videos, YouTube shorts).
- Collaborate with graphic designers and video editors for post-production if needed.
- **Social Media Management**:

- Work with the marketing team to grow followers and engagement on Instagram, LinkedIn, and YouTube.
- Launch targeted content campaigns and monitor performance analytics.
- **SEO & Optimization**:

- Optimize all content for SEO to improve organic visibility.
- Research keywords, trends, and competitor strategies to create highly relevant content.
- **Brand Storytelling**:

- Build brand awareness through authentic storytelling focused on customer success stories, team culture, and technology innovation.

**Requirements**:

- 2-4 years of experience in content marketing, digital marketing, or social media content creation.
- Proven portfolio of written content (blogs, website copy) and short video content (reels, shorts).
- Strong understanding of SEO basics and content analytics.
- Excellent English writing and communication skills.
- Hands-on experience with tools like Canva, CapCut, InShot, or Adobe Premiere Rush (for short video editing).
- Ability to work independently, manage deadlines, and collaborate in a fast-paced environment.

**Bonus Skills (Preferred but not mandatory)**:

- Knowledge of IT services, SaaS, ERP (Odoo preferred).
- Basic graphic design skills.

**Why Join Primacy Infotech?**
- Work with a young, passionate, and growing team.
- Opportunity to lead and innovate in a scaling international company.
- Exposure to clients across India, UAE, and Australia.
- Competitive salary, incentives, and growth opportunities.

**Job Types**: Full-time, Permanent, Freelance

Pay: ₹10,208.19 - ₹19,946.37 per month

Schedule:

- Day shift
- Fixed shift

Supplemental Pay:

- Performance bonus

Work Location: In person

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