PPC/seo

1 week ago

Chennai, India Mitsogo Full time

**Mitsogo is looking for an experienced PPC Manager with an interest in Digital Marketing to assist in the planning, execution and implementation of our Pay Per Click media strategies; run the PPC campaigns and monitor paid search budgets.**

You will need to possess excellent knowledge with Paid Search and experience with Google Marketing Platform tools/products such as Google Analytics, Search Ads.

**Responsibilities**:
Forecast, budget planning and management across all paid media
- Manage, review, and perform daily account responsibilities associated with Google Ads and other search platforms
- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics
- Manage the creation of large keyword lists
- Provide creative copy suggestions and graphical ad templates
- Manage Display network placement lists on Google Ads and through other contextual advertising platforms
- Provide recommendations and execute strategies to improve performance by implementing tests
- Keep pace with search engine and PPC industry trends and developments
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
- Monitor and evaluate search results and search performance across the major search channels.
- Work with the wider marketing team to understand wider business objectives

**Requirements**:

- 6+ years’ experience in digital marketing domain
- Familiarity with keywords research tools & Google Ads Editors
- Expertise in Google Analytics
- Strong analytical and reporting skills

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