
Google Ads Expert
3 days ago
**3+ years of experience**
**Key Responsibilities**
- Plan, launch, and manage **Google App Campaigns** (App Install, Engagement, and Pre-Registration).
- Conduct **audience and keyword research** to reach the right users on Google Search, Play Store, YouTube, and Display Network.
- Optimize **ad creatives, targeting, and bidding strategies** to achieve installs and lower CPI (Cost Per Install).
- Track and measure campaign performance using **Firebase, Google Analytics, and conversion tracking**.
- Collaborate with the app development team to align campaigns with **product features, updates, and releases**.
- Perform **A/B testing** for ad creatives, placements, and audience segments.
- Stay updated with **latest Google Ads features for mobile app promotion**.
**Requirements**:
- Proven experience running **Google App Campaigns** (UAC - Universal App Campaigns).
- Strong knowledge of **Google Ads, Firebase, Google Play Console, and app tracking tools**.
- Experience in **app install and user acquisition campaigns**.
- Familiarity with **ASO (App Store Optimization)** is a plus.
- Google Ads Certification (preferred but not mandatory).
- Strong analytical, problem-solving, and reporting skills.
**Job Types**: Full-time, Permanent
Pay: From ₹20,000.00 per month
Work Location: In person
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