Data Storyteller
1 week ago
Be a great data storyteller. Synthesize complex data sets into clear, concise, and compelling insights that inspire action through powerfully engaging narratives that drive growth for our brand and business.
- Partner with marketing and sales stakeholders to measure marketing effectiveness; translate business objectives into measurable goals, define key performance indicators and relevant benchmarks.
- Create interactive data stores in business intelligence tools (Tableau preferred) by visualizing key insights to tell your story and convey the most meaningful information.
- Lead insights-driven discussions across Marketing and in-house agency teams to communicate a comprehensive view of the customer.
- Extract, transform, and blend a diverse data set of data sources from systems and relational databases (e.g., CRM, SQL, Adobe Analytics) using tools such as Excel, Alteryx, SQL, and Tableau Prep.
- Inform the optimal marketing mix based on campaigns and business goals.
- Flag and monitor data quality to ensure confidence in the data used for analysis.
**Job Types**: Full-time, Fresher
**Salary**: ₹300,000.00 - ₹500,000.00 per year
Schedule:
- Day shift
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