
Marketing Executive
5 days ago
**Job Overview**:
**Key Responsibilities**:
- **Market Research**: Analyze market trends, competitors, and customer preferences in the dairy sector to spot growth opportunities.
- **Campaign Planning**: Develop and execute marketing campaigns across digital and traditional platforms to increase product awareness and drive sales.
- **Sales Support**: Collaborate with sales teams to align marketing activities with sales goals, ensuring product availability and reach.
- **Brand Building**: Enhance brand visibility through consistent messaging, promotional events, and customer engagement activities.
- **Promotions and Pricing**: Assist in developing pricing strategies and promotions that attract customers and maintain profitability.
- **Reporting & Analysis**: Track marketing results, analyze data, and provide insights to improve campaign effectiveness and guide future strategies.
**Key Requirements**:
- Minimum **2 years of experience** in FMCG, with a focus on **dairy product marketing**.
- Excellent communication and interpersonal skills for managing customer relationships and distributor partnerships.
- Analytical skills to interpret data and adapt strategies based on market trends.
**Education**:
- Bachelor’s degree in **Marketing, Business Administration**, or a related field. A diploma in **Dairy Technology** or **Agribusiness** is a plus.
**Salary & Benefits**:
- Monthly salary: ₹40,000 - ₹50,000
- Opportunities for career growth and skill development.
- Collaborative work environment with industry-leading practices.
**Application Process**:
**Job Types**: Full-time, Permanent
Pay: ₹40,000.00 - ₹50,000.00 per month
**Benefits**:
- Food provided
- Health insurance
- Life insurance
- Paid time off
- Provident Fund
Schedule:
- Day shift
- Fixed shift
Supplemental Pay:
- Yearly bonus
**Education**:
- Bachelor's (preferred)
**Experience**:
- Field sales: 2 years (required)
- total work: 4 years (required)
- Marketing: 2 years (required)
**Language**:
- Tamil (required)
Willingness to travel:
- 100% (required)
Work Location: In person
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