Social Media Executive

1 week ago


Karol Bagh Delhi Delhi, India Meena Bazaar Full time

**Meena Bazaar** is a legacy brand known for its elegant ethnic wear and traditional Indian fashion for women. With decades of trust and style behind us, we are now focused on taking our timeless designs to the modern customer through strong digital presence and engaging storytelling.

**Role Overview**:
We are looking for a creative and fashion-savvy **Social Media Executive** to lead and grow Meena Bazaar’s presence across platforms like Instagram, Facebook, Pinterest, YouTube, and more. This person will be a trend-spotter, a visual storyteller, and a community builder who understands both fashion and digital culture.

**Key Responsibilities**:

- Plan, create, and schedule engaging social media content including posts, reels, stories, and campaigns
- Collaborate with the content, design, and product teams to create visual and written content aligned with our brand aesthetic
- Manage daily interactions across all social platforms — respond to DMs, comments, and customer queries
- Work with influencers, stylists, and fashion bloggers for promotions, collaborations, and brand campaigns
- Monitor social media trends, popular hashtags, and competitors to keep Meena Bazaar ahead of the curve
- Track performance metrics (engagement, reach, follower growth, etc.) and generate monthly reports
- Support photo shoots and behind-the-scenes content creation for new collections and campaigns
- Assist in planning and executing paid promotions across platforms in coordination with the digital team

**Requirements**:

- Bachelor's degree in Marketing, Communications, Fashion, or related field
- 2-3 years of experience in managing brand social media accounts (fashion/retail preferred)
- Strong aesthetic sense and passion for Indian ethnic fashion
- Excellent communication and copywriting skills (English + Hindi preferred)
- Experience with tools like Canva, Adobe Creative Suite, Meta Business Suite, and social analytics dashboards
- Ability to manage multiple campaigns and meet deadlines in a fast-paced environment

Pay: ₹28,000.00 - ₹30,000.00 per month

Schedule:

- Day shift

Supplemental Pay:

- Yearly bonus

Application Question(s):

- What is your current in hand salary ?
- What is your expectation in term of salary ?
- How soon you can if selected ?

Work Location: In person


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