Mahindra Logistics Ltd- Brand Marketing

**Designation
- Manager**

**Location
- Mumbai (Jogeshwari east)**

**Experience
- 6+ years**

**Mode
- WFO- 5 days**

**Role Overview**:

- As the Specialist - Manager - Brand Communications, this role will play a pivotal role in steering our internal and external communication projects & strategies.
- Person will lead executing brand campaigns & plan communication projects.
- Will help ideate, innovative & engaging brand campaigns by coordinating with internal & external teams and agencies. You'll be responsible for crafting and executing strategies that enhance our brand's visibility, strengthen market positioning, and drive engagement with our target audience.
- The person should have a creative inclination towards creating campaigns and must have inputs towards the design & copy teams.

**What you will learn and contribute to (Key Responsibilities)**:

- Strategic Planning and Execution: Conceptualize and execute comprehensive internal & external communication strategies aligned with organizational goals.
- Build & develop employee branding campaigns to engage & inform/educate the work force. Work on brand campaigns that drive the brand’s engagement, visibility, and awareness.
- Develop actionable plans derived from strategies and oversee their implementation.
- Plan, edit, and curate content for diverse internal & external communication channels.
- Have inputs in the creative output from the internal design team and the creative agency on record.
- Showcase, resourcefulness in information gathering and leverage it for effective content creation. Collaborate with creative agencies to execute campaigns across various platforms.
- Team up with cross-functional teams to ensure campaigns are executed effectively and aligned with brand guidelines.
- Employee Engagement and Brand Communication: Lead the ideation, planning, and execution of external marketing campaigns to drive brand awareness and engagement.
- Effectively communicate organizational initiatives and projects to employees and stakeholders.
- Manage internal & external engagement platforms and newsletters to foster a cohesive community.
- Ensure consistency in internal communication across various mediums and departments.
- Align internal communication strategies with external messaging for brand coherence.
- Collaborate with internal stakeholders across different locations to gather and leverage inspiring employee stories, developing tailored communication plans.
- Create and oversee the development of compelling content for external communication channels (social media, magazines, advertising etc.).
- Craft impactful & clear messaging for our desired TG to strengthen brand perception. Brand Monitoring and Analysis: Monitor brand performance metrics and consumer feedback to gauge the effectiveness of communication strategies.
- Analyse brand performance metrics, market trends and competitor activities to identify opportunities and refine strategies and also to identify opportunities for improvement and brand development.
- Develop consumer insights and data analysis to optimise external communication strategy.

**Critical Competencies**:

- Exceptional written and oral communication skills with a mastery of the English language.
- Proven track record in brand management, internal & external comms; they should be able to conceptualise, plan, and execute brand communication campaigns.
- Skilled in aligning with diverse teams, understanding their needs, and crafting comprehensive design briefs
- Demonstrated capability to manage multiple deadlines effectively and simultaneously.
- Strong analytical skills to interpret and utilize communication feedback for strategy enhancement. Analytical mind with the ability to interpret data, consumer behaviour, and market trends.
- Expertise in managing internal events and brand campaigns;
- Resourcefulness in gathering and leveraging information for communication purposes; excellent project management skills
- Should be able to craft compelling brand narratives, stories and adapting communication for diverse audiences and channels
- Ability to interact and engage with employees at all levels within the organization
- Collaborative spirit & a team player, with the ability to work effectively within cross
- functional teams Qualifications and Experience: - Any additional certifications in Marketing Strategy, Digital Marketing, Brand Management, or Communications are beneficial.
- Minimum of 7 years of extensive experience in communication management roles.
- Track record in leading and implementing successful employee engagement initiatives along with executing successful brand campaigns that elevate

the brands
- Advanced ability in content creation, management, and strategic communication planning

**Qualifications**:

- A Bachelor’s degree in Communications, Marketing, or a related field.
- MBA is a must.

**About Company**-**

**Mahindra Logistics Limited is a leading integrated logistics & mobility sol