Digital Marketing Executive

6 days ago

Attapur Hyderabad Telangana, India Edify World School Full time

The Digital Marketing Executive at Edify World School will be responsible for planning, implementing, and managing the school’s digital marketing strategies. This role will focus on increasing the school’s online presence, enhancing engagement with current and prospective students and parents, and promoting the school’s brand across various digital platforms.

**Key Responsibilities**:

- **Social Media Management**:

- Manage and update the school’s social media profiles (Facebook, Instagram, Twitter, LinkedIn, etc.).
- Create, curate, and manage all published content (images, video, written) to ensure consistent messaging.
- Engage with followers, respond to inquiries, and manage social media campaigns to boost engagement and visibility.
- **Content Creation**:

- Develop and produce content for the school’s website, blogs, newsletters, and other digital platforms.
- Collaborate with the design and creative teams to generate innovative digital content that aligns with the school’s brand.
- **Search Engine Optimization (SEO)**:

- Implement SEO strategies to improve the school’s website ranking on search engines.
- Conduct keyword research and use SEO guidelines to optimize content.
- **Paid Advertising**:

- Manage and optimize pay-per-click (PPC) campaigns, including Google Ads and social media advertising.
- Track and report on the performance of all digital marketing campaigns, making data-driven recommendations for improvement.
- **Analytics and Reporting**:

- Use web analytics tools (e.g., Google Analytics) to monitor the performance of digital marketing efforts.
- Prepare detailed reports on campaign performance, website traffic, and other key metrics.
- **Collaborative Projects**:

- Work closely with the admissions and PR teams to ensure cohesive messaging across all platforms.
- Support the school’s events and activities through targeted digital marketing efforts.

**Qualifications**:

- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in digital marketing, preferably in the education sector.
- Strong understanding of SEO, PPC, social media management, and content marketing.
- Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools).
- Excellent written and verbal communication skills.
- Creative and innovative mindset with attention to detail.

**Skills**:

- Strong organizational and time-management skills.
- Ability to work independently and as part of a team.
- Analytical skills to interpret data and make informed decisions.
- Familiarity with the latest trends and best practices in digital marketing.

Ability to commute/relocate:

- Attapur, Hyderabad, Telangana: Reliably commute or planning to relocate before starting work (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)

Work Location: In person

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