Copywriter

2 weeks ago

Bengaluru Karnataka, India The Art of Living HR Full time

**About the Role**

We’re seeking a versatile and thoughtful Copywriter to craft compelling content across a range of formats—ad copy, social media, long-form content, and nurture campaigns—specifically focused on yoga, family well-being, and children’s programs. This role supports both creative and functional writing needs across teams.

**Key Responsibilities**
- Develop taglines, headlines, and call-to-action content tailored for different audience segments.
- Support social media teams with captions, post copy, and storytelling for campaigns.
- Create long-form pieces such as articles, PR releases, and content for course pages.
- Assist in writing letters, proposals, and MoUs for institutional collaborations (e.g., schools).
- Collaborate with marketing, creative, and program teams to ensure tone and messaging alignment.

**Who You Are**
- 2-3 years of experience in content writing or copywriting for brands, preferably in wellness, education, or social impact sectors.
- Able to switch between crisp ad copy and nuanced long-form writing.
- Strong command of written English with a sensitivity to tone, intent, and audience.
- Comfortable writing across multiple platforms and content types.
- Detail-oriented, deadline-driven, and collaborative in team settings.

Pay: ₹14,317.10 - ₹54,305.24 per month

Schedule:

- Day shift

Work Location: In person

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