Copywriter

4 days ago


Bengaluru Karnataka, India The Art of Living HR Full time

**Key Responsibilities**
- **Core Messaging**: Develop and maintain the central narrative and key messages for the program across all touchpoints.
- **School Communication**: Write brochure copy, parent handouts, letters to principals, and other institutional outreach material.
- **Performance Copywriting**: Craft Meta and Google ad copy — hooks, headlines, and CTAs that convert — with variations for A/B testing.
- **Web & Landing Pages**: Write website product pages, landing page copy, and FAQs optimized for clarity and sign-ups.
- **Parent Community Content**: Write meaningful WhatsApp and newsletter content — parenting insights, tips, and conversation starters.
- **Social Media & Instagram**: Conceptualize and write captions, reels scripts, and carousel copy for organic and paid campaigns that attract, engage, and build urgency.
- **Creative Collaboration**: Provide finalized, character-count-ready copy to designers and media teams with clear direction on visuals, tone, and layout.
- **Brand & Compliance**: Ensure all communication is emotionally resonant yet compliant and fact-based.

**Who You Are**
- 5-7 years of experience in content or copywriting, preferably in education, parenting, or wellness.
- Strong command over written English and Hindi - can shift easily between persuasive ad copy and nurturing parent tone.
- Deep understanding of social media storytelling, especially Instagram.
- Familiar with funnels and campaign metrics (CTR, CVR, open rates).
- Collaborative, detail-oriented, and self-driven with tight deadlines.
- Bonus: Experience writing in Hindi or regional languages; comfort using WhatsApp Business, Zoho, or CRM tools.

Pay: ₹14,677.29 - ₹55,571.50 per month

Work Location: In person


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