Marketing Executive

Job Title:
Sr. Sales & Marketing

Function:
Sales & Marketing

Grade:
**Location**:
Pune

Reporting to:
CEO

**POSITION OBJECTIVE**

Responsible for leading and executing the Sales and Marketing strategies for the specialty steel trading business. This role involves developing and implementing effective Sales and Marketing plans to achieve revenue targets, expanding market share & enhancing the organisation’s brand presence in the industry.

**KEY POSITION RESPONSIBILITIES**
- **Key Responsibilities**:_

**Sales Strategy and Planning**:
Identify the Product Mix Strategy for different Product lines - BAR, Flat Products, International Business, Wire rods

Develop and execute comprehensive sales strategies to achieve sales targets and business objectives across different geographies.

Identify market opportunities and emerging trends in the specialty steel industry.

Analyze competitors and market conditions to formulate effective sales strategies to increase the gross profit margin.

**Customer Relationship Management**:
Build and maintain strong relationships with key clients, suppliers, and Industry stakeholders.

Understand customer needs and provide customized solutions to enhance customer satisfaction.

Ensure a high level of customer retention and loyalty.

**Marketing and Branding**:
Develop and implement marketing strategies to promote the company's brand and products.

Coordinate Marketing campaigns, trade shows, and promotional activities.

Utilize digital marketing channels to enhance online presence.

**Market Research and Analysis**:
Conduct Market research to identify new business opportunities and industry trends.

Analyze customer feedback, market data, and competitor activities to make informed business decisions.

**Sales Performance Analysis**:
Monitor and analyze Sales performance metrics to assess the effectiveness of sales strategies.

Implement corrective actions and improvements as needed.

Prepare regular reports for Senior management on sales and marketing activities.

**Budget Management**:
Develop and manage the Sales and Marketing budget effectively.

Ensure optimal allocation of resources to maximize ROI.

**Team Leadership**:
Lead and motivate the sales and marketing team to achieve individual and team targets.

Provide guidance, training, and support to enhance the team's skills and performance.

Foster a collaborative and results-oriented team culture.

**TEAM MANAGEMENT/LEADERSHIP**

To attract, hire, lead and engage the Team and ensure effective management and achievement of business targets.

Should be able to train, coach and guide the team in developing the right knowledge, skills and customer orientation.

To assertively drive and ensure that the team is completely aligned on process discipline and meeting targeted milestones.

Drive discipline in the team through regular review and feedback mechanisms and a complete grasp of data analytics / MIS for performance measurement.

Have a zero-tolerance attitude towards lapses in integrity, compliances, internal governance standards and Company ethics.

**QUALIFICATIONS AND EXPERIENCE REQUIREMENT**

**Qualifications**

Essential

Master’s degree in Business, Marketing, or Mechanical/Metallurgy Engineering, preferable

Proven experience in sales and marketing leadership roles within the steel trading industry.

Experience

Minimum 1 to 2 years of experience in a similar industry

Fresher Also Welcome - Mechanical engineering

**COMPETENCY REQUIREMENTS**

Technical Skills

Skill

Attribute

Technology

Proficient in using CRM and other Sales and Marketing tools.

Industry Knowledge

Strong understanding of speciality steel products and market dynamics.

Behavioural Skill

Service Excellence

Always managing Vendors with a positive attitude.

Respecting the internal value chain.

Detail-oriented, self-motivated and highly organized.

Excellent communication skills.

Building honest relationships with vendors/contractors.

**Professionalism**

Conduct your actions with good judgment and in good faith.

To be enterprising & take ownership of developing & identifying vendors and contractors.

To act in a manner that earns the trust and admiration of others

Sensitivity towards Customer Needs & Concerns and be responsible for commitments made.

The ability to connect with vendors and suppliers, customers and all stakeholders, effectively.

Ability to influence stakeholders in a smooth, non-abrasive manner

Regular & appropriate engagement with all stakeholders, ensuring they are informed and aligned when required

Respecting & working together with the larger team to deliver value.

Managing time discipline effectively and allocating the right time to the right activity.

Pay: ₹200,000.00 - ₹250,000.00 per year

**Benefits**:

- Provident Fund

**Education**:

- Bachelor's (preferred)

**Experience**:

- Lead generation: 1 year (preferred)
- total work: 1 year (preferred)
- Marketing: 1 year (preferred)

Work Location: In person