Creative Ads Strategist

Your Mission:
Drive significant growth in sales through Paid Media campaigns by conceptualizing and executing compelling and innovative creative content for advertisements.

Key Objectives:

- Generate 50% year-over-year sales growth on Paid Media (Facebook, Instagram, and Google ads)
- Attain a 2.1x ROAS on Paid Social, and 3.2x ROAS on Paid Search.

**Responsibilities**:
**Develop Creative Strategies**: Create and implement comprehensive creative strategies to efficiently grow sales through Facebook, Instagram, and Google ads. This includes brainstorming creative ideas and marketing angles, developing creative briefs, and guiding content production.

**Content Creation Oversight**: Collaborate with our team of content creators and guide them in the production of high-quality content to be used for ads.

**Copywriting**: Write compelling and persuasive copy for our ads and marketing materials.

**Market Research**: Conduct research on market trends, consumer behavior, and competitive analysis to inform our creative strategy.

**Basic Video & Graphic Editing**: Edit raw creative using tools like Capcut and Canva.

**Test Campaign Management**: Assist in the creation and management of our test ad campaigns on social media platforms, particularly Facebook/Instagram.

**Performance Analysis**: Monitor and analyze the performance of our ad campaigns, providing insights and recommendations for improvement. Use data to identify successful campaigns and strategies for scaling.

**Brand Stewardship**: Maintain and enhance the brand's voice and identity across all marketing materials and platforms.

**Requirements**:
2+ years of experience in creating Facebook & Instagram Ads

3+ years of digital marketing experience

Basic video editing and graphic design skills

**Our company values**

**Open and transparent communication**: Be open to giving feedback freely. Ask questions when unclear. Better to overcommunicate then under-communicate.

**Open-Mindedness**: Be open to getting feedback and getting ideas challenged, while trying to remain objective. Understand how our egos make it hard for us to receive feedback or changes in perspectives, and put effort to remain objective.

**Personal and Professional Growth**: Always seeking ways to improve both personally and professionally.

**Positive Attitude**: Working with a let’s figure it out a positive attitude.

**Resourcefulness**: Using the wide range of resources available to us. Finding ways to cut time and be more efficient.

**Responsibility**: Take responsibility for outcomes, while looking for lessons to be learned when mistakes/underperformance occur. It’s ok to make a mistake, as long as we learn from it and don’t repeat it.

**Meet Your Team**:
In this role, you'll have the unique opportunity to work directly under the guidance of our founder and CEO, Alex Thomas. A serial entrepreneur with a track record of successful ventures, Alex is a seasoned digital marketing expert who has adeptly managed over $4 million in paid media. But it's not just about experience - Alex is also a professional coach specializing in confidence building and authentic connections. His coaching mindset is deeply rooted in his leadership style, ensuring that every team member is nurtured and empowered to reach their full potential without the strain of micromanagement.

**Compensation (Full-time Remote)**:
USD $1,000 to $1,600 per month (Depending on experience)

**How to Apply**:
Read the full description above, then fill out this form here:
**Salary**: ₹8,200.00 - ₹13,200.00 per month