Digital Marketer

1 week ago

Vikhroli Mumbai Maharashtra, India White Globe Pvt. Ltd. Full time

POSITION DESCRIPTION SUMMARY

Function: Marketing

Location : Mumbai

Position Title: Marketing Automation Manager

Reporting To: CMO

I) Position Summary

Key Objective / Purpose of the Job:
and deployment, and continually evaluate these for improvements.
- Maintain Marketing Automation integration with CRM and assist in the integration of additional

platforms into the marketing automation software
- Collaborate with team members to work on the design and copy/content part
- Identify different segmentation criteria based on audience behavior, demographic, geographic, psychographic characteristics, etc.
- Track campaign performance and tweak workflows accordingly

and deployment, and continually evaluate these for improvements.
- Maintain Marketing Automation integration with CRM and assist in the integration of additional

platforms into the marketing automation software
- Understand and evaluate campaign metrics and distribute campaign performance to the marketing

team.
- Work with management to define KPIs, create reporting, analyze campaign performance. Create

recommendations to improve campaigns continuously.
- Manage marketing automation efforts and processes, proactively researching and implementing the

latest best practices, strategies, and industry standards
- Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates,

programs/campaign ROI, and sales growth
- Support essential marketing operations initiatives in CRM such as managing the lead lifecycle, lead

scoring, lead nurturing, segmentation, and data cleansing

Additional Desirable Skills:

- Business acumen in order to develop market strategies.
- An understanding of consumer psychology and behavior.
- Strong collaboration skills to work with interdepartmental disciplines.
- Project management skills that develop and follow a roadmap to better client engagement.
- Savvy technologists, but also organized enough to not need technology to move projects forward.
- Flexibility to adapt to fickle consumer behavior.
- Analytical and driven by data metrics.

II) Person Specification:
a) Essential

Qualifications and Skills:

- Bachelor of the Arts (BA), the Bachelor of Science (B.S.), or equivalent degree preferably an MBA
- Preliminary knowledge of relevant marketing areas including copywriting, social media, and user experience and user interface design
- Top-notch verbal and written communication skills
- Excellent project management and collaboration skills, i.e., a team

player
- Should know how to use data as fuel to drive results
- Expert knowledge of database management concepts and best

practices.
- Must be highly organized and self-motivated with a sense of

urgency.
- Strong independent project management skills.
- Capable of handling multiple tasks with competing priorities under mínimal supervision.
- Able to think critically and exercise independent judgment and discretion.
- Excellent attention to detail.

c) Work Experience - 3-5 years of experience as a Marketing Automation Manager, preferably with B2B Brands

Pay: ₹30,000.00 - ₹70,000.00 per month

Schedule:

- Day shift
- Morning shift

Application Question(s):

- Are you a Subject Matter Expert in Marketing?
- What is your current CTC?
- What is your expected CTC?
- What is your notice period?

**Education**:

- Bachelor's (required)

**Experience**:

- Digital marketing: 5 years (preferred)
- total work: 5 years (preferred)

**Location**:

- Vikhroli, Mumbai, Maharashtra (preferred)

Work Location: In person

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