Digital Marketing Executive

19 hours ago

Kakinada, India Princeton IT Services, Inc Full time

**Responsibilities**:

- Stay updated on current industry developments and generate new content/campaign ideas;
- Creating and executing E-mail based marketing campaigns;
- Identify trends and insights, and optimize spend and performance based on the insights;
- Keep pace with SEO, social media and internet marketing industry trends and development;
- Development and implementation of a Brand strategy that increases engagement and raises awareness;
- Facebook Insights to monitor and evaluate the social media presence and performance;
- Continuously monitor and analyze the competitive environment, consumer trends and propose appropriate solutions;
- Oversee all the company’s social media accounts;
- Strategizing eCommerce conversion campaigns;
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification;
- Monitor competition and provide suggestions for improvement;
- Launch campaigns and go-to-market strategies to reach a global audience;
- Build, plan and implement the overall digital marketing plan.

**Requirements**:

- Knowledge of Google Ads (PPC);
- Analytical mindset and critical thinking;
- An ability to write effective content in the form of blogs, press releases etc;
- Good time-management skills;
- Manage online reviews and reputation building;
- Perfect knowledge of web analytics tools (e.g. Google Analytics, WebTrends etc.);
- Analyze metrics and adjust strategies to improve marketing efforts;
- A DEGREE or INTERNSHIP experience in Digital Marketing;
- Create social media strategies;
- B.Tech/ MCA/ MBA or Master’s degree;
- Working days: Monday to Friday;
- Social Media Marketing.

Pay: ₹250,000.00 - ₹500,000.00 per year

Schedule:

- UK shift

Ability to commute/relocate:

- Kakinada, Andhra Pradesh: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

- Are you willing to sign a bond for a duration of 12 months?

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 2 years (required)

**Speak with the employer**
+91 9999999999

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