Social Media Content Creator

7 days ago

Chennai Tamil Nadu, India The IdliBox Full time

**Company**: IdliBox

**About Us**

IdliBox is Chennai’s first **veg & non-veg idli outlet** reimagining South Indian comfort food with a fun, modern twist. We’re not just about idlis - we’re about **attitude, creativity, and culture.** We’re looking for a **social media content creator** who can turn everyday food moments into viral, scroll-stopping Reels.

**Key Responsibilities**
- Plan, shoot, and edit **Instagram Reels** showcasing IdliBox’s food, behind-the-scenes moments, and fun brand personality.
- Manage the **Instagram page** - posting, engaging with followers, and maintaining the visual style of the brand.
- Come up with **creative content ideas** and trending audio concepts that connect with Chennai’s local audience.
- Write **captions and hooks** that are witty, local, and on-brand.
- Coordinate with the kitchen and team to film new menu launches, offers, or campaigns.
- Analyze performance metrics and suggest improvements for reach and engagement.

**Requirements**:

- 1-3 years of experience in **social media marketing or content creation** (food or lifestyle brands preferred).
- Strong understanding of **Instagram Reels trends** and editing tools (CapCut, InShot, Premiere Pro, etc.).
- Ability to **shoot using a phone or camera** with good framing and lighting sense.
- Creative mindset with strong storytelling and humor sense (Tamil + English mix is a plus).
- Basic knowledge of **Canva or Photoshop** for posts and stories.
- Must be proactive, energetic, and love experimenting with ideas.

**Job Type**: Part-time

Pay: ₹8,000.00 - ₹12,000.00 per month

Work Location: Remote

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