Jr. Social Media Executive

13 hours ago

Wagle Estate Thane Maharashtra, India Target Publications Full time

**Jr. Social Media Executive**
**Department: Marketing**

**Job Overview**

**Key Responsibilities**

Plan, create, and schedule engaging content across platforms (Instagram, Facebook, LinkedIn, Twitter, YouTube, etc.).

Design creatives using Canva and assist in basic photo/video editing.

Develop and execute paid social media campaigns (Meta Ads, Google Ads, LinkedIn Ads, etc.).

Manage performance marketing activities, including campaign setup, targeting, optimization, and retargeting.

Monitor ad budgets, ensuring cost-effectiveness and maximum ROI.

Track and analyze performance metrics (CTR, CPC, CPM, ROAS, conversions, engagement rate, reach, follower growth).

Generate weekly/monthly reports with actionable insights for management.

Benchmark competitor activity and suggest innovative strategies.

Collaborate with content writers, designers, and video editors for campaign execution.

Engage with the online community — respond to comments, messages, and queries promptly.

Stay updated on social media trends, platform updates, and algorithm changes.

**Key Requirements**:

- Bachelor’s degree in Marketing, Mass Media, or related field.
- 1-3 years of experience in social media management + performance marketing.
- Hands-on experience with Meta Business Suite, Google Ads, LinkedIn Campaign Manager, and other ad tools.
- Proficiency in Canva and basic photo/video editing software.
- Strong analytical skills with experience in creating performance reports.
- Good understanding of budget allocation and ROI tracking.
- Excellent written & verbal communication skills.
- Ability to multitask and work under deadlines.

**Key Skills**:

- Social Media Strategy & Execution
- Performance Marketing & Ads Management
- Budget Handling & ROI Optimization
- Reporting & Analytics
- Canva Designing & Basic Editing
- Content Planning & Community Engagement
- Competitor Benchmarking & Trend Spotting

**Job Types**: Full-time, Permanent, Fresher

Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: In person

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