Social Media Strategist

5 days ago

Kochi, India Woxwer Digital Agency Full time

**Social Media Strategist**

**Responsibilities**:

- Strategy Development:

- Develop innovative social media strategies aligned with overall marketing objectives and target audience.
- Conduct thorough research on industry trends, audience preferences, and competitor activities to inform strategy.
- Collaborate with cross-functional teams to integrate social media plans into broader marketing initiatives.
- Content Planning and Creation:

- Create engaging and compelling content across social media platforms, including text, image, video, and interactive formats.
- Develop content calendars and schedules to ensure consistent posting and audience engagement.
- Utilize analytics and insights to optimize content performance and drive continuous improvement.
- Community Engagement:

- Monitor social media channels for brand mentions, comments, and messages, and respond promptly and appropriately.
- Foster meaningful interactions with followers, fans, and influencers to build and nurture a vibrant online community.
- Implement strategies to encourage user-generated content and amplify positive brand sentiment.
- Campaign Management:

- Plan, execute, and optimize social media advertising campaigns to achieve specific objectives, such as brand awareness, lead generation, or conversions.
- Monitor campaign performance, analyze key metrics, and provide regular reports with actionable insights.
- Stay updated on platform changes and best practices to maximize campaign effectiveness.
- Social Media Monitoring and Analysis:

- Use social media monitoring tools to track performance metrics, sentiment analysis, and competitive intelligence.
- Generate regular reports on social media KPIs and insights, highlighting successes, challenges, and opportunities.
- Translate data into actionable recommendations to improve overall social media strategy and performance.
- Collaboration and Communication:

- Work closely with internal stakeholders, including marketing, PR, customer service, and product teams, to ensure alignment and integration of social media efforts.
- Communicate effectively with external partners, agencies, influencers, and other relevant parties to coordinate collaborative initiatives.

**Requirements**:

- Proven experience in social media management, preferably in a strategic role.
- Strong understanding of social media platforms, trends, and best practices.
- Excellent written and verbal communication skills.
- Creative thinking and ability to generate innovative ideas.
- Proficiency in social media analytics and reporting tools.
- Experience with social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Ads).
- Ability to work effectively in a fast-paced, collaborative environment.
- Strong organizational skills and attention to detail.
- Flexibility to adapt to changing priorities and deadlines.

This combined role offers a unique opportunity to shape our brand's social media presence and make a significant impact on our overall marketing efforts. If you are passionate about social media, creative in your approach, and thrive in a dynamic environment, we'd love to hear from you.

**Job Types**: Full-time, Permanent

Schedule:

- Day shift
- Morning shift

**Experience**:

- Social media management: 2 years (required)

Work Location: In person

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