Marketing Intern

7 days ago

Bengaluru Karnataka, India Cashfree Payments Full time

**Scope of Internship**:
The Cross-Border Marketing Intern will be responsible for supporting the team in the following areas:

- **Data Mining & Lead Qualification**:

- Research target accounts and contacts across various verticals.
- Mine data and maintain accurate lead lists.
- Support Account-Based Marketing (ABM) efforts with customized lead intelligence.
- Assist in qualifying leads based on pre-defined metrics.
- **Campaign Execution Support**:

- Assist in the setup and management of outbound campaigns.
- Manage campaign follow-ups.
- Update CRM and sales enablement tools as needed.
- **Reporting & Optimisation**:

- Track key campaign metrics.
- Provide regular updates on outbound campaign effectiveness and pipeline contribution.
- Assist in the analysis of campaign data to identify areas for optimization.

**Tenure**:

- 6 months

**Qualifications**:

- Currently pursuing an undergraduate degree, preferably specializing in Marketing or Technology.

**Skills**:

- **Data & CRM Proficiency**: Comfortable with data mining tools and CRM systems. Strong data organization skills, including proficiency in Excel/Google Sheets.
- **B2B & Research Acumen**: Basic understanding of B2B marketing and the pay-tech ecosystem (preferred). Strong research and detail-oriented skills.
- **Digital & Administrative Competence**: Proficient in MS Office/G-suite. Capable of data entry and reporting.
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a team.
- Strong work ethic and a proactive attitude.
- Eagerness to learn and contribute to a growing team.

**Benefits**:

- Gain hands-on experience in cross-border marketing within a dynamic company.
- Develop valuable skills in data analysis, CRM management, and campaign execution.
- Work closely with experienced marketing professionals.
- Opportunity to contribute to real-world projects and make a tangible impact.

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