Marketing Executive

1 week ago


Prabhadevi Mumbai Maharashtra, India Aza Fashions Pvt. Ltd. Full time

Develop and execute customer retention strategies to drive repeat purchases and brand loyalty.
- Create and implement personalized campaigns.
- Implement loyalty programs and referral strategies to enhance customer engagement.
- Analyse customer data, segmentation, and shopping behaviour to improve retention efforts.
- Work with the CRM team to develop automated workflows for abandoned carts, win-back campaigns, and re-engagement initiatives.
- Monitor and optimize customer lifecycle journeys using analytics tools.
- Provide insights and recommendations to enhance customer experience and maximize retention efforts.
- Work closely with the digital marketing team to align retention strategies with overall marketing goals.
- Collaborate with content, design, and merchandising teams to ensure brand consistency in communication.
- Stay updated with industry trends, best practices, and emerging technologies in retention marketing.

**Job Types**: Full-time, Permanent, Fresher

Pay: ₹300,000.00 - ₹500,000.00 per year

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus

Ability to commute/relocate:

- Prabhadevi, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (required)

**Location**:

- Prabhadevi, Mumbai, Maharashtra (preferred)

Work Location: In person



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