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Digital Marketing Expert

2 weeks ago

Indore Madhya Pradesh, India Zehntech Technologies Private Limited Full time

**Job Title: Digital Marketing Expert - Product Marketing**

Location: Indore

Employment Type: Full-time

**Responsibilities**:

- **Product Launch & Lifecycle Marketing**:
o Develop and execute digital marketing strategies for new product launches, including pre-launch, launch, and post-launch activities.

o Collaborate closely with product management, sales, and content teams to ensure consistent messaging and successful market penetration.

o Manage and optimize digital campaigns throughout the product lifecycle to maximize engagement and conversion.
- **Digital Campaign Management**:
o Conduct A/B testing and experimentation to continuously improve campaign performance and ROI.

o Monitor, analyze, and report on campaign performance, identifying trends and insights to optimize future strategies.
- **Content Strategy & Promotion**:
o Work with the content team to develop compelling product-centric content (e.g., landing pages, blog posts, case studies, videos, webinars) that resonates with target audiences.

o Strategize and execute digital promotion plans for product content to maximize reach and engagement.
- **Website & SEO Optimization**:
o Collaborate with the web development team to ensure product pages are optimized for user experience, conversion, and SEO including optimization for voice search and AI-driven platforms.

o Implement SEO best practices for product-related content to improve organic search rankings.

o Collaborate with the web development team to ensure product pages are optimized for user experience, conversion, and Search Everywhere

Optimization (SEO).
- **Market Research & Analysis**:
o Conduct market research to understand target audiences, competitor strategies, and industry trends to inform product marketing efforts.

o Utilize analytics tools (e.g., Google Analytics, Ahrefs) to track key metrics and provide actionable insights.
- **Cross-functional Collaboration**:
o Act as a key liaison between the marketing, product, sales, and customer success teams to ensure alignment and consistency in product messaging and GTM strategies.

o Present product marketing strategies and performance updates to stakeholders.

**Requirements**:

- Bachelor's degree in Marketing, Business, or a related field.
- 4-5 years of proven experience in digital marketing with a strong focus on product marketing.
- Solid understanding of the product development lifecycle and go-to-market strategies.
- Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Experience with SEO/SEM tools and best practices.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Ability to work independently and collaboratively in a fast-paced environment.
- Strong project management and organizational skills.

**Bonus Points (Nice to Have)**:

- Experience in [specific industry, e.g., SaaS, B2B, e-commerce].
- Certifications in Google Ads, Google Analytics, or other relevant digital marketing platforms.
- Familiarity with A/B testing platforms and methodologies.
- Experience with CRM systems (e.g., Zoho, Salesforce).