Marketing Executive

Job Title: Marketing Executive / Marketing Manager

Department: Marketing
Reports To: Manager/Supervisor
Location: Belapur

Position Overview:
Key Responsibilities:

- Marketing Strategy Development:

- Collaborate with senior management to define and implement comprehensive marketing strategies that align with company goals.
- Develop annual marketing plans, including budget allocation, campaign objectives, and KPIs.
- Brand Management:

- Build and maintain a strong brand identity across all marketing channels.
- Ensure brand consistency across all digital, print, and social media communications.
- Digital Marketing:

- Analyse and optimize digital channels for better user engagement and higher conversion rates.
- Market Research:

- Conduct market research to understand customer preferences, industry trends, and competitor activities.
- Analyse customer feedback, sales data, and marketing performance to continuously improve campaigns.
- Content Creation & Management:

- Develop high-quality content for blogs, websites, social media platforms, newsletters, and marketing collateral.
- Oversee the creation of multimedia content (videos, graphics, infographics) in collaboration with the design team.
- Campaign Management:

- Execute and manage marketing campaigns, including planning, implementation, tracking, and reporting on results.
- Monitor and optimize advertising campaigns on various platforms like Google Ads, Facebook, Instagram, LinkedIn, etc.
- Lead Generation & Customer Engagement:

- Develop strategies to generate leads through online and offline marketing channels.
- Create engaging content and initiatives to nurture customer relationships and improve customer retention.
- Event Marketing & PR:

- Plan and execute marketing events, webinars, trade shows, and conferences to promote brand awareness and customer engagement.
- Coordinate with public relations teams to manage media relations and enhance brand visibility.
- Collaboration & Teamwork:

- Work closely with the sales team to align marketing strategies with sales objectives and drive business growth.
- Collaborate with cross-functional teams (product, design, customer service) to ensure successful campaign execution.
- Reporting & Analytics:

- Track marketing campaign performance through analytics and reporting tools (Google Analytics, social media insights, etc.).
- Present marketing performance reports to management, providing insights and recommendations for future campaigns.

Qualifications:

- Educational Background:

- Bachelor's degree in marketing, Business Administration, or a related field (master's degree preferred).
- Experience:

- 2-3 years of experience in marketing, preferably in digital marketing or brand management.
- Proven experience in managing digital marketing campaigns, SEO/SEM, content marketing, and social media.
- Technical Skills:

- Strong knowledge of digital marketing tools (Google Ads, Facebook Ads, Google Analytics, Mailchimp, etc.).
- Familiarity with CRM tools and marketing automation platforms (HubSpot, Salesforce, etc.).
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and basic design tools (Canva, Adobe Creative Suite).
- Soft Skills:

- Excellent communication skills (written and verbal).
- Creative mindset with the ability to think outside the box and drive innovative marketing strategies.
- Strong project management and organizational skills, with the ability to handle multiple tasks and meet deadlines.
- Analytical and data-driven mindset, capable of assessing campaign performance and making improvements.

Desirable Skills:

- Certifications in digital marketing, Google Analytics, Google Ads, or HubSpot are a plus.
- Experience with content management systems (CMS) such as WordPress.
- Knowledge of eCommerce platforms (Shopify, Magento, etc.) and affiliate marketing

**Job Types**: Full-time, Permanent

Pay: ₹9,894.91 - ₹15,000.00 per month

**Benefits**:

- Health insurance

Schedule:

- Day shift
- Fixed shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- IT: 1 year (preferred)

**Language**:

- English (preferred)

Work Location: In person