SEO Executive

2 weeks ago

Pune Maharashtra, India Vinsys Full time

Roles And Responbilites:

- Conduct thorough keyword research to identify relevant search terms and phrases.
- Analyze search volume, competition, and user intent to select the most effective keywords.
- Collaborate with content creators to integrate target keywords naturally into website content.
- Audit and analyze website content, structure, and technical elements to ensure SEO best practices are followed.
- Optimize meta titles, descriptions, headings, and content for target keywords.
- Implement schema markup and structured data to enhance search engine visibility.
- Monitor website performance, identify technical issues, and recommend solutions to improve site speed, mobile-friendliness, and crawlability.
- Collaborate with web development teams to implement technical SEO recommendations.
- Develop and execute link-building strategies to acquire high-quality backlinks from reputable websites.
- Identify link-building opportunities through outreach, partnerships, and content promotion.
- Collaborate with content teams to develop SEO-focused content strategies based on keyword research and trends.
- Provide guidance on optimizing content for search engines and user engagement.
- Conduct competitive analysis to identify strengths, weaknesses, and opportunities for improvement in our SEO strategy.
- Stay informed about industry trends and competitors' strategies.
- Monitor and analyze website performance using tools such as Google Analytics and SEO software.
- Provide regular reports on key SEO metrics, including organic traffic, keyword rankings, and backlink profile.
- Keep up-to-date with search engine algorithm changes, industry trends, and best practices in SEO.
- Share insights and recommendations with the team to adapt strategies accordingly.

**Requirements**:

- Solid understanding of search engine algorithms, ranking factors, and SEO best practices.
- Proficiency in using SEO tools such as Google Analytics, Google Search Console, Ahrefs, Moz, or similar tools.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Excellent communication skills to collaborate with cross-functional teams.
- Certification in SEO or digital marketing.
- Experience with content management systems (CMS) and website platforms.
- Knowledge of HTML, CSS, and basic web development principles.
- Experience with local SEO and e-commerce SEO strategies.

Qualifications:

- Bachelor's degree in Marketing, Communications, or a related field.

**Experience**:

- 4-5 years of experience.

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