Content Marketing

**Manager - Content Marketing**
- Create actionable/thought leadership content to help sales professionals & lead generation reps to build scalable & repeatable revenue pipeline
- Increase the throughput by improving existing content marketing e.g. improve readers experience
- Plan & execute the content marketing initiatives to ensure the end goals
- Ideate, research, write, review & optimize the content (Individual/team level)
- Own the Content Marketing Key Results to drive the business forward
- Experiment/build new approaches to content development
- Collaborate extensively with marketing, sales & customer success teams to fulfil their content requirements
- Work with a high performing small team of content marketers
- Raise the bar for the overall content experience
- Review and manage digital content marketing strategy and ensure effective execution in alignment with overall digital marketing strategy
- Define a framework and manage the creation, delivery and publishing of highly engaging marketing content.
- Planning, scheduling and timely execution of content calendar in collaboration with stakeholders
- Responsible for maintaining and nurturing an effective network of influencers, forums and publications to maximize distribution of content to relevant markets
- Responsible for distribution of marketing content and ensuring maximum reach directly or using third party agencies
- Ensuring published content is free of errors and inconsistencies and reviewed for grammar, spellings and formatting
- Ensuring published content is concise, clear, relevant, apt for the platform and audience and consistent with the overall brand theme and tone
- Ensuring that all marketing content development is aligned with SEO/SEM strategies and objectives
- Driving customer engagement initiatives on multiple digital platforms
- Create and institutionalize content and style guidelines and design workflows for producing content in a timely manner
- Write crisp and clear website, blog content to better promote our services.
- Collaborate with various internal teams (Content/SEO/Marketing) to plan, write, and produce content for various marketing collaterals.
- Proofread, restructure, and edit all content that's produced within the team to highlight any inaccuracies in the information or amend spelling and grammatical errors before the content is published.
- Work on promotional content that will be rolled out on various social media channels.
- Finding new ideas to market a new product or service, developing concepts for content production, or looking for ways to create content that's relevant to the latest industry trends.
- In-depth knowledge of marketing content writing styles, ad copy nuances, social posts, and web/SEO friendly content. Well versed with digital marketing strategies and how content can influence the strategies - page optimization, SEO. Content curation. Site structure etc.

**Requirements**:

- Excellent writing, editing, and proofreading capabilities.
- Bachelor's/Master's degree preferably with certification or specialization in Marketing or related field
- Minimum 5 years of experience of executing content strategies to drive engagement and conversion in a B2B setup
- Experience of content management and distribution in a B2B setup (Exposure to established networks for content distribution in Research and Advisory would be desirable)
- Excellent written communication and presentation skills
- A self-starter, who is flexible and adaptable to constant change and can work in a fast paced, high growth and dynamic environment.
- Strong interpersonal skills and ability to work collaboratively in a team environment
- Have a customer-focused mindset
- Have an IT Services content marketing experience
- Believes and demonstrates craftsmanship
- Genuinely interested in doing impactful work
- Be self-motivated and comfortable with responsibility
- Have high standards of UX and quality
- Expert level knowledge of Microsoft Word, Excel, PowerPoint.
- Create actionable/thought leadership content to help sales professionals & lead generation reps to build scalable & repeatable revenue pipeline
- Increase the throughput by improving existing content marketing e.g. improve readers experience
- Plan & execute the content marketing initiatives to ensure the end goals
- Ideate, research, write, review & optimize the content (Individual/team level)
- Own the Content Marketing Key Results to drive the business forward
- Experiment/build new approaches to content development
- Collaborate extensively with marketing, sales & customer success teams to fulfil their content requirements
- Work with a high performing small team of content marketers
- Raise the bar for the overall content experience
- Review and manage digital content marketing strategy and ensure effective execution in alignment with overall digital marketing strategy
- Define a framework and manage the creation, delivery and publishing of highly engaging marketing